Your Privacy Choices on Yahoo and Its Family of Brands

At Yahoo, your privacy is important to us. As part of the Yahoo family of brands, which includes popular sites and applications such as Yahoo and Engadget, as well as our digital advertising service, Yahoo Advertising, we are committed to transparent practices regarding the collection and use of your personal data.

Use of Cookies and Similar Technologies

When you use our websites and apps, we employ cookies and related technologies, such as web storage, to enhance your experience. These technologies allow us to store and access information on your device to:

• Provide our sites and applications,
• Authenticate users and implement security measures to prevent spam and abuse as well as,
• Measure site usage.

For example, we keep track of the number of visitors, the type of device in use (whether iOS or Android), the web browser, and how long users stay on our websites and apps. This information is aggregated and not linked to any individual user.

To learn more about this, please refer to our Cookie Policy.

Privacy Choices and Consent

By clicking "Accept All," you consent to Yahoo and our partners — including approximately 250 entities participating in the IAB Transparency and Consent Framework — storing and accessing information on your device through cookies. This consent also allows us to use precise geolocation data and other technical identifiers such as:

• Browser cookies,
• Device identifiers,
• Your IP address.

These technical identifiers may be derived from encrypted or hashed email addresses or through statistical combinations of other identifiers.

We use this data for purposes including:

• Performing analytics,
• Displaying personalized ads and content,
• Measuring ad and content performance,
• Conducting audience research,
• Developing and enhancing our services.

If you prefer that we and our partners do not use cookies and personal data for these additional purposes, you can click "Reject All."

To customize your preferences, select "Manage Privacy Settings." You retain the right to revoke or update your consent at any time through the "Privacy and Cookies Settings" or "Privacy Dashboard" links available on our sites and applications.

Learn More and Manage Your Settings

For detailed information on how we collect, use, and protect your personal data, please consult our Privacy Policy and Cookie Policy.

Choose Your Privacy Preferences:

• Accept All – Agree to all cookies and data use,
• Reject All – Decline cookies and data processing for personalized purposes,
• Manage Privacy Settings – Customize your consent choices.

Your privacy matters. We encourage you to take control of your data and make the choices that best suit your comfort level when interacting with Yahoo and its family of brands.