Your Privacy Choices with Yahoo and Its Family of Brands
At Yahoo, your privacy is of utmost importance. As part of the Yahoo Family of Brands, which includes popular sites and applications like Yahoo and Engadget, as well as our digital advertising service Yahoo Advertising, we want to ensure transparency about how your information is used and offer you control over your privacy settings.
Our Use of Cookies
When you use our sites and applications, we utilize cookies and similar technologies, such as web storage, to store and read information on your device. These technologies help us provide you with our services, authenticate users, enhance security measures, and prevent spam and abuse. You can learn more about our use of cookies in our [Cookie Policy].
How We Measure Usage
To better understand how our services are used, we count the number of visitors to our pages, identify the type of devices (iOS or Android) and browsers used, and track the duration of visits to our websites and apps. This data is collected in aggregate form and is not linked to specific individuals, helping us improve our offerings without compromising your privacy.
Your Privacy Options
When you visit our platforms, you have control over the information that is collected and how it is used:
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By clicking “Accept All,” you consent to us and our partners—including 245 organizations participating in the IAB Transparency and Consent Framework—storing information on your device (via cookies), using precise geolocation data, technical identifiers, browsing data, and search information. This enables us to conduct analysis, serve personalized ads and content, measure advertising and content effectiveness, perform audience research, and develop services.
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Technical Identifiers include browser cookies, device IDs, your IP address, and identifiers possibly derived from encrypted or hashed email addresses or statistical combinations of other identifiers.
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If you prefer not to allow us or our partners to use cookies and personal data for these purposes, simply click “Reject All.”
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For a more tailored approach, select “Manage Privacy Settings” to customize your preferences.
You may revoke your consent or modify your privacy choices at any time by clicking the “Privacy and Cookie Settings” or the “Privacy Dashboard” links available on our websites and applications.
For more detailed information about how we handle your personal data, please refer to our [Privacy Policy] and [Cookie Policy].
Manage your privacy preferences today to take control over your data experience with Yahoo and its family of brands.