Crypto Market Update: Trump-Backed World Liberty Launches $1.5 Billion Crypto Treasury
August 13, 2025 — The cryptocurrency sector is buzzing with significant developments as World Liberty Financial, a digital asset venture supported by former U.S. President Donald Trump and his family, announced the creation of a $1.5 billion crypto treasury. The initiative coincides with strong upward momentum across major cryptocurrencies amid evolving regulatory landscapes and institutional interest.
World Liberty Financial’s Major Crypto Treasury Initiative
World Liberty Financial, a company with leadership ties to the Trump family, has unveiled plans to establish a $1.5 billion crypto treasury. This strategic move is executed in partnership with Nasdaq-listed blockchain firm ALT5 Sigma. As part of the agreement, ALT5 Sigma will issue $1.5 billion worth of shares, half of which will be paid for using World Liberty Financial’s proprietary token, $WLFI. The remaining proceeds will be utilized to purchase additional $WLFI tokens from the market, support legal settlements, manage corporate debt, and fund other business activities.
Notably, the share sale has drawn participation from unnamed institutional investors and venture capital firms, highlighting growing confidence in crypto treasury models amidst a friendlier U.S. regulatory environment fostered under Trump’s administration. The leadership team prominently features Donald Trump as “co-founder emeritus,” with Eric, Donald Jr., and Barron Trump holding co-founder roles. Eric Trump will also join ALT5 Sigma’s board, while Zach Witkoff will assume the position of chair.
Cryptocurrency Market Snapshot: Bitcoin, Ethereum, and Altcoins on the Rise
Bitcoin (BTC) experienced a modest 1.5% gain over the past 24 hours, trading near $120,352 as of Wednesday morning (UTC). Price fluctuations ranged between $118,319 and $120,417, reflecting Bitcoin’s sensitivity to macroeconomic indicators such as inflation data and central bank policy decisions. Additionally, shifts in stablecoin activity and institutional investment appetite suggest a redistribution of capital toward altcoins.
Ethereum (ETH) continues its robust rally into the week, surging more than 9% to $4,692.35, approaching its historic all-time high of $4,878 recorded in November 2021. Analysts attribute this momentum to strong technical indicators, reduced supply on exchanges, and a surge in institutional buying. Ethereum-based exchange-traded funds (ETFs) saw $460 million in inflows on August 8, surpassing Bitcoin’s $400 million for the same day. Investment firms such as BlackRock have reportedly purchased over $12 billion worth of ETH, with others preparing sizable acquisitions, bolstering Ethereum’s available supply on exchanges to the lowest level since 2016. Other notable altcoin movements include:
- Solana (SOL) rose 15.2% to $201.23.
- XRP climbed 5.2% to $3.29.
- Sui (SUI) increased 11.7% to $4.04.
- Cardano (ADA) grew 13.5% reaching $0.8755. —
Bullish Exchange IPO Raises $1.1 Billion Amid Strong Demand
In related market activity, crypto exchange operator Bullish completed an oversubscribed initial public offering (IPO), raising $1.11 billion by pricing 30 million shares at $37 each. This price exceeded the originally marketed range of $32 to $33 per share, valuing the company at approximately $5.41 billion based on SEC filings. The IPO attracted major investors, including BlackRock and ARK Investment, who collectively contemplated investments up to $200 million.
Bullish, which had previously withdrawn from a 2021 SPAC merger intended to value it near $9 billion, has since repositioned itself as an institutional-grade platform offering spot, margin, and derivatives trading. Following the offering, co-founder and Block.one CEO Brendan Blumer holds 30.1% of shares, while board member Kokuei Yuan owns 26.7%. The company is listed on the New York Stock Exchange (NYSE) under the ticker symbol BLSH. The IPO was led by JPMorgan, Jefferies, and Citigroup.
Looking Ahead: Institutional Interest and Regulatory Climate Shape Crypto’s Future
The establishment of the Trump-backed World Liberty crypto treasury and the strong market performances underscore a growing institutional embrace of digital assets. Coupled with evolving U.S. regulatory policies that have become more accommodating under the current administration, cryptocurrency markets are poised for dynamic developments in the near term.
Investors and analysts remain watchful for potential pullbacks, especially in Ethereum, which some expect could face short-term corrections in September. However, the overall trend signals increased adoption and maturation within the crypto space, highlighted by significant capital inflows from major investment firms.
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Disclosures: The article’s authors, Giann Liguid and Meagen Seatter, hold no direct investment interest in any companies mentioned.
Written by:
Giann Liguid — Writer with expertise in interdisciplinary studies and a background in public and private sector content creation.
Meagen Seatter — Investment Market Content Specialist with experience spanning Asia, Australia, and North America.
Investing News Network — Your trusted source for investing success across blockchain, precious metals, energy, and technology sectors.