Yahoo and Its Brand Family: Understanding Cookie Usage and Privacy Choices
Yahoo is part of the broader Yahoo brand family, which includes a variety of well-known websites and applications such as AOL, Engadget, In The Know, and Makers. These platforms are owned and operated by the same parent company, delivering a diverse range of content and services to users worldwide.
How Yahoo Uses Cookies
When you access Yahoo or its affiliated sites and applications, the company employs cookies and similar technologies like web storage. Cookies are small data files stored on your device that help websites recognize your device and remember information about your visit. This usage allows Yahoo to:
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Provide and maintain the functionality of its websites and apps.
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Authenticate users to ensure security, prevent spam, and reduce abuse.
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Measure user engagement by tracking the number of visitors, the types of devices used (such as iOS or Android), the web browsers accessed, and the duration of visits. Importantly, this measurement data is collected in aggregate form and is not tied to individual users.
Consent and Privacy Controls
Yahoo and its partners—including a network of 244 companies participating in the IAB Europe Transparency and Consent Framework—may store and use information from your device, including cookies and precise geolocation data, as well as personal details such as IP addresses and browsing or search history. This data supports various important functions, including:
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Analytics to understand and improve services.
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Serving personalized advertisements and content.
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Measuring the performance of ads and content.
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Conducting audience research.
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Developing new products and services.
Users are given clear options regarding their data preferences:
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By clicking “Accept All,” you consent to Yahoo and its partners using cookies and your personal data for the purposes described.
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By selecting “Refuse All,” you decline the use of cookies and personal data for these additional purposes.
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The “Manage Privacy Settings” option allows you to customize your choices in detail.
Users can revise their consent choices at any time by accessing links labeled “Privacy and Cookie Settings” or “Privacy Dashboard” on Yahoo sites and applications.
Learn More
For comprehensive information on how your data is handled, users are encouraged to review Yahoo’s Privacy Policy and Cookie Policy. These documents provide transparent details about data collection, usage, and the rights you have regarding your personal information.
Yahoo is committed to maintaining a transparent and user-centric approach to data privacy, ensuring that you have control over your online experience across all its brand family platforms.