Yahoo and Its Family of Brands: Understanding Cookie Use and Privacy Settings
Yahoo is a key member of a larger family of brands, which includes well-known websites and applications such as AOL, Engadget, In The Know, and Makers. These platforms, owned and managed by the same group, provide a range of digital content and services to millions of users around the world.
How Yahoo and Its Family Use Cookies
When you visit Yahoo or any of its associated sites and apps, cookies and similar technologies are employed to enhance your user experience. Cookies allow website and app operators to store and access information on your device. This technology is essential for several purposes, including:
- Providing access to our websites and applications.
- Authenticating user identities, enforcing security measures, and preventing spam and abuse.
- Measuring the number of visitors, the type of device used (such as iOS or Android), the browser in use, and how long users spend on our platforms. These statistics are collected in aggregate form and are not linked to individual users.
Consent and Privacy Choices
When users click “Accept all,” Yahoo and its partners—over 237 of whom participate in the IAB Transparency and Consent Framework—may store or retrieve information on devices using cookies. They also utilize precise data like geolocation, IP addresses, browsing, and search data. This information helps in conducting analysis, personalizing ads and content, measuring advertising and content effectiveness, performing audience research, and developing services.
Users have full control over their privacy preferences. If you prefer not to allow Yahoo or its partners to use cookies and personal data for these additional purposes, you can select “Reject all.” For those who want to customize their settings, the option to “Manage privacy settings” is available.
You can update or revoke your consent at any time by clicking on the “Privacy and Cookies settings” or “Privacy Dashboard” links accessible from Yahoo’s websites and apps.
Transparency and Further Information
Yahoo encourages users to review their Privacy Policy and Cookie Policy for more detailed information on how personal data is managed.
By offering these clear and accessible options, Yahoo and its family of brands strive to maintain transparency and respect user privacy while delivering engaging digital experiences.