Yahoo and Its Family of Brands: How We Use Cookies and Protect Your Privacy
Yahoo is part of a larger family of brands dedicated to offering a broad range of websites and applications. This family includes well-known names such as AOL, Engadget, Rivals, In The Know, and Makers, all of which are owned and managed under the Yahoo umbrella.
Our Use of Cookies and Similar Technologies
When you visit any of our sites or use our apps, including Yahoo, we deploy cookies and similar technologies like web storage. These tools enable us to store and access information on your device to improve and personalize your experience.
Cookies serve multiple functions:
- Delivering Our Services: Cookies help provide the core functionality of our sites and applications.
- User Authentication and Security: They are essential for user login, applying security measures, and preventing spam and abuse.
- Measurement and Analytics: Cookies allow us to count the number of visitors, understand the types of devices used (such as iOS or Android), identify the browsers in use, and analyze the duration of visits. This information is collected in aggregate form and is not linked to any individual user.
Your Choices Regarding Cookies and Data Use
By clicking "Accept All," you consent to the use of cookies by Yahoo and our partners—including 236 participants in the IAB Transparency and Consent Framework—for additional purposes. These include storing and accessing information on your device, using precise geolocation data, including IP addresses, and data from browsing and search activities. These data practices enable us to:
- Conduct analysis and research
- Display personalized advertisements and content
- Measure ad performance and audience insights
- Develop and improve services
If you prefer not to allow Yahoo or our partners to use cookies and personal data for these extended purposes, you can select "Reject All." For a more tailored approach, choose "Manage Privacy Settings" to customize which data is collected and used.
You can change or revoke your consent at any time by clicking the “Privacy and Cookies Settings” or “Privacy Dashboard” links available on our websites and applications.
Our Commitment to Privacy and Transparency
For detailed information on how we collect, use, and protect your personal data, please consult Yahoo’s Privacy Policy and Cookie Policy. We are committed to transparency and providing you with control over your data.
Your privacy is important to us. By understanding how we use cookies and your data, you can make informed choices to tailor your online experience with Yahoo and its family of brands.