Yahoo and Its Family of Brands: Understanding Cookies and Data Use on Our Platforms
Yahoo is proudly part of a broad family of brands that includes prominent sites and applications such as AOL, Engadget, Rivals, In The Know, and Makers. These platforms are owned and managed collectively to provide users with diverse content and services tailored to their interests.
The Role of Cookies on Yahoo Sites and Apps
When you use any of our websites or applications, including Yahoo, we utilize cookies—along with similar technologies like web storage—to enhance your experience. Cookies enable us to store and access information on your device, which helps improve functionality and security.
Cookies serve several key purposes across our platforms:
- Service Delivery: They help us provide you with seamless access to our sites and applications.
- Authentication and Security: Cookies assist in verifying users’ identities, implementing security measures, and preventing spam or abuse.
- Usage Measurement: We collect aggregated data on website visitors, such as the number of users, the type of devices (iOS or Android), browsers used, and the duration of visits. This information is gathered anonymously and is not linked to individual users.
Consent and Your Privacy Options
To ensure transparency and control over your data, Yahoo offers clear choices about cookie usage:
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By clicking “Accept All”, you and our partners—including 236 companies participating in the IAB Transparency and Consent Framework—consent to the storage of cookies and the use of precise data like geolocation, IP addresses, browsing, and search histories. This enables us to analyze traffic, deliver personalized ads and content, measure advertising and content effectiveness, conduct audience research, and develop new services.
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If you prefer to avoid such data usage by us and our partners for these additional purposes, you can select “Reject All”.
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For a more tailored approach, you can click “Manage Privacy Settings” to customize your cookie and data preferences.
Importantly, your consent choices are not permanent and may be changed at any time by accessing the “Privacy and Cookies Settings” or “Privacy Dashboard” links available on our sites and apps.
Commitment to Transparency
Yahoo is committed to safeguarding your privacy and being transparent about how we collect and use your personal data. For more detailed information, users are encouraged to review our comprehensive Privacy Policy and Cookie Policy.
By understanding the role of cookies and your options, you can enjoy a more personalized and secure experience across the Yahoo family of brands while maintaining control over your information.
For more updates and information about Yahoo and our family of brands, stay connected with Smart Money Mindset.