Yahoo as Part of the Yahoo Brand Family: Understanding Our Use of Cookies and Privacy Settings
Yahoo is proud to be a member of the Yahoo brand family, which includes a variety of well-known sites and applications such as Yahoo itself, AOL, Engadget, In The Know, and Makers. As part of this network, we strive to provide users with seamless, secure, and personalized online experiences.
Our Sites and Applications
We manage and operate several platforms that aim to inform, entertain, and connect users worldwide. When you visit these sites and use our apps, including Yahoo and our associated brands, certain technologies come into play to enhance your experience.
Use of Cookies and Similar Technologies
To deliver our services, authenticate users, ensure security, prevent spam and abuse, and measure site performance, we use cookies and similar technologies like web storage. Cookies are small data files stored on your device that enable us to remember your preferences and gather aggregated information about site usage.
For example, we collect data such as the number of visitors to our pages, the type of device used (iOS or Android), the browser utilized, and how long visitors stay on our platforms. Importantly, these analytics are collected in aggregate form and are not linked to any individual user.
Personalization, Advertising, and Data Partners
When you click “Accept All,” both Yahoo and our partners—including over 244 participants in the IAB Transparency and Consent Framework—may store information on your device, including cookies. This information, which may include precise data like geolocation, IP addresses, browsing history, and search activities, is used for purposes such as content and ad personalization, advertising measurement, audience research, and service development.
Managing Your Privacy Choices
Your privacy is important to us. If you prefer that neither Yahoo nor our partners use cookies and personal data for these additional purposes, you can click “Reject All.” Alternatively, you may customize your preferences by selecting “Manage Privacy Settings.”
At any time, you can revoke your consent or modify your settings by accessing the “Privacy and Cookies Settings” or “Privacy Dashboard” links available on our sites and applications.
For further information on how we use your personal data and cookies, please review our Privacy Policy and Cookie Policy.
Your control over your data helps us maintain trust and transparency as we continue to provide quality digital experiences across the Yahoo brand family.