Yahoo and Its Family of Brands: Understanding Our Use of Cookies and Your Privacy Choices
Yahoo operates as part of a larger family of brands, which includes well-known names such as AOL, Engadget, In The Know, and Makers. These sites and applications are collectively owned and managed to provide diverse content and services to users worldwide.
Cookies and Similar Technologies: What They Are and How We Use Them
When you visit Yahoo and its associated sites or use their apps, you may notice that these platforms collect information through cookies and similar technologies, including web storage. Cookies are small data files stored on your device that enable website operators to recognize and remember user preferences and activity. This functionality allows us to:
- Deliver our websites and applications efficiently to you.
- Authenticate users, implement security measures, and prevent issues such as spam and abuse.
- Measure the number of visitors, understand the types of devices used — such as iOS or Android — identify browsers, and assess the duration of visits. This data is collected in aggregate form and does not identify specific individuals.
Cookie Consent and Your Control Over Data Usage
Upon visiting our sites, you are offered choices regarding the use of cookies and personal data. If you select "Accept all," Yahoo and its partners—including 236 companies participating in the Interactive Advertising Bureau (IAB) Transparency & Consent Framework—will store or access information on your device. This may involve using precise geolocation data, IP addresses, browsing, and search history to facilitate purposes such as analytics, personalized advertising and content, advertising and content measurement, audience research, and service development.
Should you prefer not to have your personal data and cookies used for these additional purposes, you may click "Reject all." For those who wish to customize their preferences further, the "Manage privacy settings" option provides detailed controls.
Ongoing Control of Your Privacy Preferences
Yahoo respects your privacy choices and offers the ability to withdraw consent or adjust your settings at any time. This can be done by clicking links labeled "Privacy & cookie settings" or "Privacy dashboard" found on our sites and apps. To learn more about how your personal data is handled, we encourage you to review our comprehensive privacy policy and cookie policy.
In summary, while Yahoo takes measures to enhance your user experience and security, we prioritize transparency and provide users with meaningful choices regarding their data. By staying informed and managing your preferences, you can navigate our family of brands confidently and securely.