Yahoo and Its Family of Brands: Understanding Cookies and Data Usage
Yahoo is part of a broader network known as the Yahoo family of brands, which includes a variety of well-known sites and apps such as AOL, Engadget, In The Know, and Makers. These platforms are collectively owned and operated under the Yahoo umbrella, offering users a diverse range of digital content and services.
Use of Cookies and Similar Technologies
When you visit any of these Yahoo family websites or use their apps, cookies and similar technologies like web storage are utilized. Cookies are small files that allow website operators to store and read information directly from your device. This usage helps enhance your experience by enabling specific functionalities and personalized content.
The purpose of these cookies includes:
- Delivering and maintaining the functionality of the sites and apps.
- Authenticating users and applying security measures to prevent spam and abuse.
- Gathering measurement data to understand site traffic, types of devices used (such as iOS or Android), browsers, and how long visitors stay on the platform. This information is collected in aggregate form and is not linked to individual users.
Consent and Personal Data Handling
Yahoo, along with its partners—which include over 240 entities participating in the IAB Transparency & Consent Framework—uses cookies and personal data to improve services. This can involve storing or accessing information on devices, using precise geolocation data, IP addresses, browsing and search behavior for purposes like analytics, personalized advertising and content, content measurement, audience research, and developing new services.
Visitors to Yahoo family sites have control over their data and can choose to:
- Accept all cookies and associated data processing controls.
- Reject all cookies used for additional purposes beyond essential functionality.
- Customize preferences through the ‘Manage privacy settings’ option.
Users are further empowered to withdraw consent or modify their choices at any time by accessing ‘Privacy & cookie settings’ or the ‘Privacy dashboard’ available on Yahoo sites and apps.
Privacy Resources
For those interested in learning more about how Yahoo handles personal data, detailed information is provided in their privacy and cookie policies. These resources explain the full scope of data collection and usage practices across all sites and apps within the Yahoo family.
By understanding these settings and policies, users can make informed decisions about their privacy while enjoying the wide array of content and services offered by Yahoo and its associated brands.