Understanding Your Privacy Settings on Yahoo and Associated Sites
At Yahoo, your privacy is of utmost importance. As a member of the Yahoo brand family, which encompasses the websites and apps we operate and manage—including Yahoo itself, Engadget, and our digital advertising services like Yahoo Advertising—we strive to be transparent about how we handle your personal information.
Use of Cookies and Similar Technologies
When you use our websites and apps, we utilize cookies and similar technologies such as web storage to store and access information on your device. These tools help us provide you with our services and enhance your experience across our platforms. You can find more detailed information about these practices in our Cookie Policy.
Purposes for Using Cookies
We employ cookies to:
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Deliver and maintain our websites and apps for your use.
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Authenticate users, enforce security measures, and prevent spam and abuse.
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Measure usage by collecting aggregated data about visitor numbers, device types (such as iOS or Android), browsers used, and the duration of visits on our websites and in our apps. Importantly, this data is collected in aggregated form and is not linked to individual users.
Managing Your Privacy Preferences
By clicking “Accept All,” you consent to Yahoo and our partners—including 249 partners who are part of the IAB Transparency & Consent Framework—storing and accessing information on your device using cookies. This may involve processing precise location data and other personal information such as technical identifiers.
Technical identifiers include system-generated alphanumeric strings that enable identification of your device or you as a user. Examples include browser cookies, device IDs, and your IP address. These identifiers can be derived from hashed or encrypted email addresses or through statistical matching of other identification features.
We utilize browsing and search data for purposes such as analytics, personalized advertising and content, measuring advertising effectiveness and content performance, audience research, and the development and improvement of our offerings.
If you prefer not to allow us and our partners to use cookies and personal data for these additional purposes, please click “Reject All.”
For more customized choices, select “Manage Privacy Settings,” where you can adjust your consent preferences.
You have the right to revoke your consent or modify your settings at any time. To do so, simply access the “Privacy and Cookie Settings” link or the “Privacy Dashboard” available on our websites and in our apps.
Additional Resources
For comprehensive information on how we use your personal data, please refer to our Privacy Policy and Cookie Policy.
Your privacy matters to us, and we encourage you to review and manage your settings to ensure your experience aligns with your preferences.