Your Privacy Choices with Yahoo and Its Family of Brands
Yahoo, a prominent member of the Yahoo family of brands, values the privacy of its users across all the sites and applications it owns and operates, including platforms like Yahoo itself and Engadget, as well as its digital advertising service, Yahoo Advertising. This article explains how Yahoo uses cookies and similar technologies on its websites and apps, what data is collected, and the privacy choices available to users.
How Yahoo Uses Cookies and Similar Technologies
Cookies, along with related technologies such as web storage, are tools that allow Yahoo and its partners to store and retrieve information from your device. This process helps enhance your experience and security when interacting with their digital services. Users can learn more details by visiting Yahoo’s dedicated Cookie Policy.
Purposes of Cookie Usage
Yahoo employs cookies to:
- Provide access to their sites and applications seamlessly.
- Authenticate users, implement security measures, and prevent spam and abuse.
- Measure website and app usage, which includes counting the number of visitors, identifying the type of device used (such as iOS or Android), tracking browser types, and monitoring the duration of visits. This measurement data is collected in aggregate form and is not linked to individual users.
Advanced Data Usage With Consent
By choosing to ‘Accept all’ cookies, users grant permission for Yahoo and its partners, including 249 entities participating under the IAB Transparency & Consent Framework, to store and access information on their devices. This consent extends to the use of precise geolocation data and other personal information. Among the data types used are:
- Technical identifiers like browser cookies, device IDs, IP addresses, and system-generated strings that can uniquely identify devices or users.
- Browsing and search data.
These types of data are utilized for several purposes including analytics, personalized advertising and content, advertising and content measurement, audience research, and service development.
Managing Your Privacy Choices
Users who prefer not to allow the use of cookies and personal data for the additional purposes mentioned can select ‘Reject all.’ For those who wish to customize their privacy preferences, Yahoo offers the option to ‘Manage privacy settings,’ enabling more granular control over data usage.
Importantly, users retain control over their consent and can withdraw or alter their privacy choices at any time. This can be done through links labeled ‘Privacy and Cookie Settings’ or ‘Privacy Dashboard’ available on Yahoo sites and apps.
Further Information
For comprehensive details on how Yahoo handles personal data, including privacy protections and cookie use, users are encouraged to consult Yahoo’s Privacy Policy and Cookie Policy. These documents provide in-depth information to help users make informed decisions about their privacy online.
In summary, Yahoo is committed to transparency and user control over personal data through clear options and detailed policies, ensuring that users can navigate their privacy choices confidently while enjoying Yahoo’s digital services.