Your Privacy Choices on Yahoo and Its Family of Brands
Yahoo, part of the well-known Yahoo family of brands, operates a variety of popular websites and apps, including Yahoo and Engadget, as well as its digital advertising services under Yahoo Advertising. To enhance user experience and provide personalized content and advertising, Yahoo uses cookies and similar technologies on its platforms.
What Are Cookies and How Does Yahoo Use Them?
Cookies, along with technologies like web storage, enable website and app operators to store and read information on your device. These technologies help Yahoo deliver and improve their services by authenticating users, applying security measures, and preventing spam and abuse.
Specifically, cookies are used to:
- Provide access to Yahoo’s sites and apps.
- Authenticate users and apply security protocols.
- Prevent spam and abusive behaviors.
- Measure how users interact with Yahoo’s services.
Measurement includes counting the number of visitors to webpages, identifying the type of device (such as iOS or Android) and browser being used, and tracking the length of time spent on the apps and websites. This data is gathered in aggregate form, meaning it is not linked to individual users.
Your Choices Regarding Cookies and Personal Data
When you visit Yahoo’s sites or use their apps, you are presented with options regarding how cookies and personal data are used. By clicking “Accept all,” you consent to Yahoo and its partners—including 245 partners participating in the IAB Transparency & Consent Framework—to store and access information on your device. This may involve the use of precise geolocation data, IP addresses, browsing, and search data. These data points are used for purposes such as:
- Analytics.
- Personalized advertising and content.
- Advertising and content measurement.
- Audience research.
- Development of new services.
If you prefer not to allow Yahoo and its partners to use cookies and personal data for these additional purposes, you can opt to “Reject all.”
Customizing and Withdrawing Consent
Users who want to tailor their privacy preferences have the option to click on “Manage privacy settings.” This allows you to customize which cookies and data uses you consent to.
Importantly, you can withdraw your consent or change your privacy choices at any time. Simply click on the “Privacy & Cookie Settings” or “Privacy Dashboard” links available on Yahoo’s sites and apps.
Learn More
For detailed information on how Yahoo collects, uses, and protects your personal data, please refer to Yahoo’s Privacy Policy and Cookie Policy. These documents provide comprehensive explanations of data usage practices and your rights as a user.
Your privacy is important, and Yahoo provides transparent options to manage it while using their services across the Yahoo family of brands.