Your Privacy Choices with Yahoo and Its Family of Brands
At Yahoo, your privacy is a top priority. As part of the Yahoo family of brands, which includes popular sites and apps like Yahoo itself and Engadget, as well as Yahoo Advertising, we are committed to being transparent about how we collect and use your data.
How We Use Cookies and Similar Technologies
When you visit our sites and apps, we use cookies and similar technologies such as web storage. These tools enable us to store and read information from your device to improve your experience. For detailed information, you can refer to our cookie policy.
The primary purposes for which we use cookies include:
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Providing and maintaining the functionality of our sites and apps.
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Authenticating users, applying security measures, and preventing spam and abuse.
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Measuring site usage by tracking the number of visitors, the devices used (for example, iOS or Android), the browsers accessed, and the duration of visits. This measurement data is collected in aggregate and is not linked to individual users.
Your Privacy Choices Explained
When prompted, if you click “Accept all,” you consent to Yahoo and our partners—among them 245 entities participating in the IAB Transparency & Consent Framework—storing and accessing information on your device, such as cookies. We may also use precise geolocation data and personal information including technical identifiers.
Technical identifiers are system-generated identifiers like browser cookies, device IDs, and IP addresses. They may be created from encrypted or hashed email addresses or matched statistically with other identifiers.
These data elements enable us and our partners to perform analytics, deliver personalized advertising and content, measure advertising effectiveness, conduct audience research, and develop our services.
If you prefer not to allow us and our partners to use cookies and personal data for these additional functions, you can select “Reject all.” Alternatively, you can customize your preferences by clicking “Manage privacy settings.”
Changing Your Preferences Anytime
You can withdraw your consent or modify your privacy choices at any time by clicking on the “Privacy and Cookie settings” or “Privacy dashboard” links available on our sites and apps.
To learn more about how we handle your personal data, please visit our Privacy Policy and Cookie Policy pages.
Your control over your privacy is important to us, and we encourage you to review and manage your preferences to ensure they align with your comfort and expectations.