Understanding Your Privacy Choices on Yahoo and Its Family of Brands
Your privacy is a top priority for Yahoo and the Yahoo family of brands, which includes popular sites and apps such as Yahoo and Engadget, as well as the Yahoo Advertising digital service. When you visit and use these platforms, there are important privacy considerations and choices available to you regarding how your personal information is collected and used.
Use of Cookies and Similar Technologies
To deliver a seamless user experience, Yahoo and its partners utilize cookies and related technologies like web storage. These tools enable the websites and apps to store and retrieve information from your device. For instance, cookies help Yahoo provide you with access to their sites and apps, authenticate users for security purposes, and prevent issues like spam and abuse.
In addition to these operational uses, cookies are also employed for measurement purposes. Yahoo collects aggregated data on the number of visitors, the type of devices they use (such as iOS or Android), browsers, and how long they engage with the sites or apps. Importantly, this information is gathered in aggregate form and is not tied to individual users, helping maintain a degree of anonymity.
Privacy Choices: Accept, Reject, or Customize
When you use Yahoo’s sites and apps, you are presented with clear options regarding cookie usage and data collection:
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Accept All: By clicking "Accept All," you consent to Yahoo and its partners—including 251 companies part of the Interactive Advertising Bureau (IAB) Transparency & Consent Framework—to store and access information on your device via cookies. This consent also permits the use of precise geolocation data and other personal information such as technical identifiers and browsing data. Technical identifiers are unique system-generated strings (like device IDs, browser cookies, and IP addresses) that can identify your device or user profile and may be linked to encrypted or hashed email addresses. Your data will be used for purposes including analytics, personalized advertising and content, advertising measurement, audience research, and the development of new services.
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Reject All: If you prefer not to allow Yahoo and its partners to collect and use your data for these marketing or analytic purposes, you can click "Reject All." This choice will limit the use of cookies to those necessary for basic functionality.
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Manage Privacy Settings: If you want more control over how your data is used, you can click "Manage Privacy Settings" to customize your preferences further, selecting which types of cookies and data processing you agree to.
Control and Transparency
Yahoo emphasizes that you can revise your privacy choices at any time. Whether you initially accepted or rejected cookie use, you can withdraw your consent or modify your settings by clicking on the "Privacy and Cookie settings" or "Privacy dashboard" links available on their sites and apps.
For more detailed information about the data Yahoo collects and how it manages your personal information, you can review their comprehensive Privacy Policy and Cookie Policy.
Taking control of your privacy is easier when you know the tools and choices available to you. Yahoo’s transparent approach aims to provide you with both the functionality you expect and the ability to make informed decisions about your personal data.