Yahoo as Part of the Yahoo Brand Family: Understanding Cookies and Privacy Settings
Yahoo is a member of the Yahoo brand family, which includes a range of websites and applications operated by the company. This family features prominent platforms such as Yahoo itself, AOL, Engadget, In The Know, and MAKERS. Together, these sites and apps form a diverse digital ecosystem offering news, entertainment, and various online services.
Use of Cookies and Similar Technologies
When you use these websites and apps, cookies and related technologies like web storage are utilized. Cookies are small data files stored on your device that allow the operators to save and retrieve information, enhancing your overall user experience.
The reasons for using cookies include:
- Providing Services: Ensuring that the websites and apps function smoothly and deliver content tailored to your device.
- User Authentication and Security: Identifying users to securely manage accounts, prevent spam, and protect against abuse.
- Measurement and Analytics: Collecting information about visitor numbers, device types (e.g., iOS or Android), browsers used, and the duration of visits. This data is gathered in aggregate form and is not tied to individual users.
Consent and Data Usage
Upon visiting these sites, you will encounter options related to cookie consent:
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Clicking “Accept All” allows Yahoo and its partners—including 242 partners within the IAB Transparency & Consent Framework—to store and access information on your device. This includes using precise location data, IP addresses, browsing and search data for purposes such as analytics, personalized advertising, audience measurement, content improvement, and service development.
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Choosing “Reject All” prevents Yahoo and its partners from using cookies and personal data for these additional purposes beyond essential website operation.
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You may also select “Manage Privacy Settings” to customize your choices about which cookies and data usages you consent to.
Importantly, consent preferences can be changed at any time. Links provided on Yahoo websites and apps—such as “Privacy and Cookie Settings” or “Privacy Dashboard”—enable users to review and adjust their settings.
Further Information
For a comprehensive understanding of how Yahoo collects and processes your personal data, you can refer to the company’s Privacy Policy and Cookie Policy.
By transparently providing these options and information, Yahoo aims to respect user privacy while maintaining the quality and security of its digital services across its entire brand family.