Yahoo and Its Brand Family: Understanding Cookie Usage and Privacy Settings
Yahoo is a prominent member of the Yahoo brand family, which encompasses a variety of popular websites and applications. Alongside Yahoo itself, this family includes notable platforms such as AOL, Engadget, Rivals, In The Know, and Makers. These sites and apps are owned and operated with the aim of providing diverse content and services to users worldwide.
Cookie Usage on Yahoo Brand Family Websites and Apps
When using any of the websites or apps within the Yahoo brand family, users should be aware that cookies and similar technologies—such as web storage—are employed. Cookies are small pieces of data stored on your device that help website operators improve functionality and gather useful information.
The purposes of using cookies include:
-
Delivering the websites and apps to users effectively.
-
Authenticating users, implementing security measures, and preventing spam and abuse.
-
Measuring user interaction such as the number of visitors, device types (iOS or Android), browser usage, and the duration of time spent on the sites and apps.
These measurements are collected in aggregated form, ensuring that individual users are not directly identified.
Consent and Privacy Choices
Yahoo and its partners, including up to 236 partners affiliated with the IAB Transparency & Consent Framework, may store and access information on users’ devices through cookies once consent is given. This may include the use of precise location data, IP addresses, browsing and search history for purposes such as analytics, personalized advertising, audience research, content measurement, and ongoing service improvements.
Users are given clear choices regarding their privacy:
-
By clicking “Accept All,” users consent to the use of cookies and personal data processing as described.
-
By clicking “Reject All,” users decline the use of cookies and personal data for these additional purposes beyond those necessary for basic website or app functionality.
-
Users can manage their preferences at any time through “Privacy Settings,” allowing them to customize which types of cookies and data processing they approve.
Additionally, users can withdraw their consent or modify their settings through links labeled “Privacy and Cookie Settings” or “Privacy Dashboard” found on Yahoo websites and apps.
Further Information
For comprehensive details on how Yahoo uses personal data and manages cookies, users are encouraged to review Yahoo’s Privacy Policy and Cookie Policy. These documents provide transparent information about data handling practices and user rights.
In summary, Yahoo and its brand family are committed to offering users control over their privacy and data through clear choices and detailed information, ensuring a secure and personalized online experience.