Yahoo as Part of the Yahoo Brand Family: Understanding Our Websites, Apps, and Cookie Usage
Yahoo is a key member of the Yahoo brand family, a collective of websites and applications owned and operated under the same umbrella. This family includes well-known platforms such as Yahoo itself, AOL, Engadget, In The Know, and MAKERS. Together, these brands work to provide diverse digital content, tools, and services to users worldwide.
Our Websites and Apps
Through these platforms, users can access a wide range of content and features tailored to their interests. To facilitate a smooth and personalized experience across these services, we utilize technologies designed to enhance functionality and security.
Use of Cookies and Similar Technologies
To deliver our websites and apps effectively, we rely on cookies and related technologies like web storage. These help us store and read information on your device securely. For detailed insights on this, you can refer to our Cookie Policy.
Cookies serve several important purposes, including:
- Delivering websites and apps for your use
- Authenticating users, implementing security measures, and preventing spam or abuse
- Measuring how you interact with our services
Measurement and Data Collection
We collect aggregated data such as the number of visitors to our pages, the type of device used (like iOS or Android), the browser involved, and the duration of your visits on our websites and apps. Importantly, this information is gathered anonymously and is not linked to individual users, ensuring privacy while helping us improve our services.
Managing Your Consent
When you visit our platforms, you may be prompted to provide consent regarding the use of cookies and personal data. By clicking “Accept All,” you allow us and our partners—including 242 partners within the IAB Transparency & Consent Framework—to store information on your device and access it. This may involve processing precise location data and other personal identifiers such as IP addresses, browsing history, and search data. These are used for activities like analytics, personalized advertising and content delivery, advertising measurement, audience research, and service development.
If you prefer not to have cookies and personal data used for these additional purposes, you can click “Reject All.” Additionally, you have the option to customize your preferences through “Manage Privacy Settings.”
You retain full control over your choices and can revoke your consent or modify your settings at any time. Simply use the “Privacy and Cookie Settings” or “Privacy Dashboard” links available on our websites and apps.
For comprehensive information on how we manage your personal data, please review our Privacy Policy and Cookie Policy.
Yahoo remains committed to respecting your privacy while striving to provide an excellent user experience across all its brand family websites and applications.