Yahoo as Part of the Yahoo Family of Brands: Understanding Cookie Usage and Privacy Options
Yahoo is a prominent member of the Yahoo family of brands, which includes various well-known digital properties such as AOL, Engadget, In The Know, and Makers. Together, these sites and applications are owned and managed under the Yahoo umbrella, providing diverse content and services to users worldwide.
Cookie Usage on Yahoo Sites and Applications
When you visit Yahoo and its affiliated sites or use their applications, cookies and similar technologies like web storage are employed. Cookies enable website and app operators to store and read information on your device, facilitating multiple functions essential for a seamless user experience.
The primary purposes for cookie usage include:
- Delivering Our Sites and Applications
Cookies help in loading and providing the websites and apps you use, ensuring that they function as intended.
- User Authentication, Security, and Spam Prevention
Cookies assist in verifying user identities, applying security measures, and preventing spam and abuse across the platforms.
- Measuring Usage and Performance
Data on visitor numbers, device types (such as iOS or Android), browser information, and duration of visits are collected in an aggregated form. This information is not linked to individual users but helps measure how Yahoo’s sites and applications are utilized.
Consent and Control Over Cookies and Data Usage
By clicking "Accept All," you consent to Yahoo and its partners—including 236 entities participating in the IAB Transparency and Consent Framework—to store cookies and use data such as geolocation, IP addresses, browsing history, and search information. These data are used for analytics, personalized advertising and content, ad performance measurement, audience research, and service development.
If you prefer not to allow Yahoo or its partners to use cookies and personal data for these additional purposes, you can click "Reject All." There is also an option to customize your preferences through "Manage Privacy Settings."
You retain full control over your privacy settings and can revoke your consent or change your preferences at any time by accessing the "Privacy and Cookies Settings" or "Privacy Dashboard" on Yahoo’s sites and applications.
For those interested in learning more about how Yahoo handles personal data and cookie usage, details are available in Yahoo’s Privacy Policy and Cookie Policy.
Your privacy and choice remain a priority as you navigate through the diverse Yahoo family of brands and enjoy the services they offer.