Your Privacy Choices on Yahoo and Its Family of Brands
Protecting your privacy is a priority for Yahoo and its affiliated services. As part of the Yahoo family of brands, which includes popular websites and applications such as Yahoo and Engadget, as well as the digital advertising service Yahoo Advertising, we are committed to being transparent about how your data is collected and used when you visit our sites or use our apps.
Use of Cookies and Similar Technologies
When you browse our websites or use our applications, we employ cookies and similar technologies like web storage to store and access information on your device. These technologies enable us to provide you with an optimal experience on our platforms.
We use cookies for several purposes, including:
- Delivering and maintaining the functionality of our sites and applications.
- Authenticating users, implementing security measures, and preventing spam and abuse.
- Measuring usage analytics, such as counting visitors, determining the type of device used (iOS or Android), browsers, and session duration. This information is collected in aggregate form and is not linked to individual users.
Understanding Technical Identifiers and Data Usage
By consenting to the use of cookies — including by clicking "Accept All" — you and our partners, including the 247 participants in the IAB Transparency and Consent Framework, allow the storage or access of information on your device. This may involve the use of geolocation data and technical identifiers.
Technical identifiers include strings of letters and numbers generated by systems to identify your device or you as a user. Examples include browser cookies, device IDs, and IP addresses. These identifiers can also be derived from encrypted or hashed email addresses or statistical combinations of other identifiers.
The data we or our partners collect may encompass browsing and search activity. This information helps us perform analysis, deliver personalized ads and content, measure the effectiveness of advertising and content, conduct audience research, and improve services.
Managing Your Privacy Preferences
You have control over how your data is used. If you prefer not to allow us or our partners to use cookies and personal data for the additional purposes mentioned, you can click "Reject All." For a more tailored approach, select "Manage Privacy Settings" to customize your choices.
Your consent preferences are not permanent; you can revoke or modify them at any time by visiting the "Privacy and Cookie Settings" or "Privacy Dashboard" links available on our sites and applications.
Additional Information
To learn more about our data practices, please refer to our Privacy Policy and Cookie Policy. These documents provide detailed information about how your personal data is handled and protected.
By choosing your privacy options thoughtfully, you help us create a more secure and personalized experience. Thank you for trusting Yahoo and our family of brands.