Yahoo and Its Family of Brands: Understanding Our Use of Cookies and Your Privacy Choices
Yahoo is a prominent brand within a larger family of digital properties, which includes well-known sites and apps such as AOL, Engadget, In The Know, and Makers. Together, these platforms offer a wide range of content and services designed to keep users informed, entertained, and connected.
As part of our commitment to transparency and user experience, we want to explain how we use cookies and similar technologies across our sites and apps.
What Are Cookies and How We Use Them
Cookies, along with related technologies like web storage, are tools that enable websites and apps to store and read information from your device. This allows us to provide and maintain our services effectively. For example:
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Delivering our sites and apps to you smoothly
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Authenticating users and applying security measures to prevent spam and abuse
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Measuring site usage, including the number of visitors, the type of device (such as iOS or Android), browser type, and how long users engage with our content
These measurements are conducted in aggregate, meaning that the data is collected collectively and is not linked to individual users.
Your Consent and Privacy Choices
When you visit our sites, you will be prompted to manage your cookie preferences. By clicking “Accept all,” you consent to Yahoo and our partners—among them, 237 participants in the IAB Transparency & Consent Framework—storing and accessing information on your device. This includes the use of precise geolocation data and other personal information such as your IP address and browsing behavior. These data points help us with analytics, personalized advertising and content, advertising and content measurement, audience research, and the development of new services.
If you prefer not to allow us and our partners to use cookies and personal data for these additional purposes, you can click “Reject all.” Alternatively, you can customize your choices by selecting “Manage privacy settings,” allowing you to tailor your consent based on your preferences.
You have the flexibility to withdraw your consent or change your selections at any time by accessing the “Privacy & cookie settings” or “Privacy dashboard” links available on our sites and apps.
Learn More About Our Policies
We encourage all users to review our detailed privacy policy and cookie policy to understand fully how your personal data is used and protected. At Yahoo, safeguarding your privacy is a priority, and we strive to maintain clear communication about how we operate.
For more information and to manage your cookie preferences, visit our privacy and cookie policy pages directly on our websites.
By ensuring transparency around data collection and offering easy-to-use privacy controls, Yahoo and its family of brands aim to provide a safe, personalized, and enjoyable online experience for all users.