Yahoo: A Member of the Yahoo Brand Family and Its Use of Cookies
Yahoo is part of the Yahoo brand family, which includes a collection of well-known websites and applications such as Yahoo itself, AOL, Engadget, In The Know, and Makers. Together, these platforms are owned and operated under the Yahoo umbrella.
When users visit these sites or engage with the associated apps, Yahoo employs cookies and similar technologies like web storage. These tools enable website and app operators to store and retrieve information from users’ devices to improve their experience.
Purpose of Cookies on Yahoo Platforms
The use of cookies by Yahoo serves several key functions:
- Delivering Services: Cookies help provide users with access to the various Yahoo websites and applications.
- User Authentication and Security: They assist in authenticating users, enforcing security measures, and preventing spam and abuse.
- Usage Measurement: Cookies collect aggregated data such as the number of visitors, the types of devices used (including iOS and Android), browsers, and the duration of visits across Yahoo’s sites and apps. This information helps Yahoo understand usage patterns without linking data to specific individuals.
Consent and Data Sharing
Yahoo’s cookie usage complies with the transparency frameworks established by regulators. If users click “Accept All,” they consent to Yahoo and its partners—237 of whom participate in the IAB Europe Transparency and Consent Framework—to store and use device information. This can include precise geolocation data, IP addresses, browsing and search data. The data enables Yahoo and its partners to conduct analytics, deliver personalized advertisements and content, measure ad effectiveness, study audience behavior, and develop services.
Users who prefer not to allow such data processing can click “Refuse All.” For more tailored choices, users can select “Manage Privacy Settings” to customize their preferences.
Ongoing Control Over Privacy Choices
Yahoo ensures that users can revoke consent or alter their privacy settings at any time. Links for adjusting “Privacy and Cookie Settings” or accessing the “Privacy Dashboard” are available on all Yahoo sites and applications.
To learn more about Yahoo’s data handling practices, users can review the comprehensive Privacy Policy and Cookie Policy provided on their platforms.
In summary, as part of the Yahoo brand family, Yahoo uses cookies and related technologies to enhance user experience while maintaining transparency and offering users control over their personal data.