Your Privacy Choices on Yahoo and Affiliated Services
Yahoo, a part of the Yahoo Brand Group, which includes well-known websites and applications such as Yahoo itself and Engadget, as well as the digital advertising service Yahoo Advertising, prioritizes the privacy of its users. When visiting these sites and using associated apps, users’ privacy is carefully managed in accordance with Yahoo’s policies and standards.
Use of Cookies and Similar Technologies
To provide a seamless and secure experience, Yahoo and its partner sites utilize cookies and similar technologies, including web storage. These tools allow operators to store and access information on your device. The collected data supports several key functions:
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Delivering websites and apps efficiently
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Authenticating users and applying security measures
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Preventing spam and misuse
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Understanding user engagement by tracking aggregated visitor numbers, device types (such as iOS or Android), browser use, and session durations
Importantly, these analytics are gathered in an aggregated form and are not linked to individual users.
Managing Your Privacy Preferences
When accessing Yahoo’s services, you are presented with options regarding your privacy preferences. By clicking “Accept All,” you and Yahoo’s partners—including 246 members of the IAB Transparency and Consent Framework—agree to the storage and access of information on your device, including the use of cookies. This consent enables the collection and use of precise geographical location data and other personal information, such as:
- Technical Identifiers: These are system-generated sequences of letters and numbers that can identify your device or you as a user. Examples include browser cookies, device IDs, and your IP address. They may also be derived from hashed or encrypted email addresses or other statistical identifiers.
With this data, Yahoo and its partners conduct activities such as analysis, personalized advertising and content delivery, ad and content measurement, audience research, and service development.
If you prefer not to allow the use of cookies and personal data for these additional purposes, you may select the “Reject All” option.
Customizing Privacy Settings
Yahoo also provides the option to tailor your privacy choices. By clicking “Manage Privacy Preferences,” you can select which data and cookies may be used, granting you greater control over your information.
Your consent choices are not permanent. You can revoke or modify them at any time by visiting the “Privacy and Cookie Settings” or the “Privacy Management Dashboard” available on Yahoo’s websites and applications.
For more comprehensive details about how your personal data is used, please review Yahoo’s Privacy Policy and Cookie Policy.
Your privacy matters, and Yahoo is committed to giving you control over how your information is handled while you enjoy their digital services.