Yahoo as Part of a Group of Brands: Cookie Usage and Privacy Information
Yahoo is part of a group of trademark brands that includes well-known websites and applications such as AOL, Engadget, Rivals, In The Know, and Makers. These sites and apps are owned and controlled by the same group, providing a diverse range of content and services to users.
When you use these websites and applications, Yahoo and its group utilize cookies and similar technologies, including web storage, to manage data stored on your device. This technology helps website and app managers store information on your device and access it later to enhance your user experience. For more detailed information, users can refer to the cookie policies provided by Yahoo and its affiliates.
The purposes of using cookies include:
- Providing and operating the websites and applications smoothly
- Authenticating users, implementing security measures, and preventing unwanted content and misuse
- Measuring website and app usage, including counting visitors, identifying device types (such as iOS or Android), determining browser usage, and analyzing the duration of visits. This data is collected in aggregate form and is not linked to individual users.
Important choices are given to users regarding cookies and data usage. By clicking “Accept All,” you agree that Yahoo and its partners—among which there are 236 participants in the IAB Transparency and Consent Framework—may also store and/or access information on your device (i.e., use cookies), and use precise geolocation data along with other personal information such as IP addresses and browsing/search data. This information is used for analytics, personalized advertising and content, ad and content measurement, audience research, and service development.
If you do not wish for Yahoo and its partners to use cookies and personalized data for these additional purposes, you can click “Reject All.” Additionally, users can customize their preferences by selecting “Manage Privacy Settings.”
You may withdraw consent or change your choices at any time by clicking on links labeled “Privacy and Cookie Settings” or “Privacy Dashboard” available on Yahoo’s websites and applications. For more information about how your personal data is used, you can review Yahoo’s Privacy Policy and Cookie Policy.
This transparent approach ensures users retain control over their data while enjoying the features and content provided by Yahoo and its family of brands.