Your Privacy Choices with Yahoo: What You Need to Know
Yahoo values your privacy and is committed to being transparent about how your data is used across its services. As part of the Yahoo brand group, which includes websites and apps like Yahoo and Engadget, as well as its digital advertising service Yahoo Advertising, the company employs various technologies to enhance your experience while protecting your personal information.
Use of Cookies and Similar Technologies
When you visit Yahoo sites and apps, cookies and similar technologies—such as web storage—are used to store and access information on your device. These technologies help Yahoo provide and customize their services, authenticate users, implement security measures, and prevent spam and abuse. For more information about cookies, you can consult Yahoo’s Cookie Policy.
Data Collection and Evaluation
Yahoo collects aggregated information about how visitors interact with its sites and apps. This includes data on the number of visitors, the type of device used (such as iOS or Android), the browser in use, and the duration of visits. Importantly, this data is collected in a summarized form and is not linked to individual users. This analysis aids Yahoo in improving its platforms and tailoring services to user needs.
Your Privacy Options Explained
At any time, you can make choices regarding Yahoo’s use of your data:
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Accept All ("Sutikti su visais"): By clicking this option, you consent to Yahoo and its partners—including up to 250 entities participating in the IAB Transparency and Consent Framework—to store or access information on your device (e.g., via cookies) and use precise geolocation data and other personal information. This may include technical identifiers like device IDs and IP addresses, as well as browsing and search data. These data are used for purposes such as personalized advertising and content delivery, ad measurement, audience insights, and service development.
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Reject All ("Atmesti visus"): If you do not want Yahoo and its partners to use cookies and personal data for the additional purposes mentioned above, you can choose to reject all.
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Manage Privacy Preferences ("Valdyti privatumo nuostatas"): This option lets you customize which data is collected and how it is used.
You also have the right to withdraw your consent or change your settings anytime. Simply click links like “Privacy and Cookie Settings” or “Privacy Management Dashboard” on Yahoo’s websites and apps to update your preferences.
Learn More
For further details about how Yahoo handles your personal data and cookies, please read their Privacy Policy and Cookie Policy.
By providing these clear options and information, Yahoo strives to respect your privacy and empower you to control your personal information while enjoying its services.