Your Privacy Choices on Yahoo and Affiliate Sites
Yahoo, part of the Yahoo Brand Group, is committed to protecting your privacy when you use our websites and applications, including popular platforms like Yahoo and Engadget, as well as our digital advertising service, Yahoo Advertising.
Use of Cookies and Similar Technologies
To provide a seamless and secure user experience, Yahoo employs cookies and similar technologies such as web storage. These tools enable website and app operators to store and access information on your device. For detailed information, you can refer to our Cookie Policy.
The cookies we use serve several important purposes:
- Delivering our websites and applications to you effectively.
- Authenticating users, applying security measures, and preventing spam and abuse.
- Collecting aggregated data to evaluate site usage, including visitor counts, device types (such as iOS or Android), browsers used, and session duration. This data is anonymized and not linked to individual users.
- Assessing your interaction with our websites and apps to improve services.
Your Privacy Preferences
When you visit our websites or use our apps, you have control over how your data is handled. By clicking “Accept All,” you and our partners — including 245 members of the IAB Transparency and Consent Framework — agree to allow storage and/or access to information on your device. This includes using precise geolocation data and other personal data such as:
- Technical Identifiers: System-generated sequences of letters and numbers that uniquely identify your device or you as a user. Examples include browser cookies, device IDs, and IP addresses. These identifiers may also be derived from hashed and/or encrypted email addresses or statistical matching of other identifiers.
The collected data supports purposes such as analytics, personalized advertising and content delivery, ad and content measurement, audience insights, and service development.
If you prefer that Yahoo and its partners do not use cookies and personal data for these additional purposes, you can select “Reject All.”
Customizing Your Choices
You also have the option to tailor your preferences by clicking “Manage Privacy Settings.” This lets you specify which data uses are acceptable to you.
You retain the right to withdraw your consent or modify your selections at any time. Simply click the links labeled “Privacy and Cookie Settings” or “Privacy Dashboard” found on our websites and apps.
Further Information
For more details on how we handle your personal data, please review our Privacy Policy and Cookie Policy.
Your privacy matters to us, and we encourage you to make informed decisions about your data. Thank you for choosing Yahoo.