Understanding Your Privacy Choices with Yahoo
Your privacy is important to us. As part of the Yahoo family of brands, which includes websites and apps such as Yahoo and Engadget—as well as our digital advertising service, Yahoo Advertising—we are committed to being transparent about how we collect and use your information.
How We Use Cookies and Similar Technologies
When you use our websites and apps, we employ cookies and similar technologies like web storage to save and read information from your device. These technologies help us:
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Provide and operate our websites and apps effectively.
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Authenticate users, implement security measures, and prevent spam and abuse.
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Analyze usage patterns by counting visitors, identifying device types (iOS or Android), browsers used, and the duration of visits. This data is collected in aggregate and is not linked to individual users.
For more detailed information, you can review our Cookies Policy.
Your Privacy Choices
When visiting our platforms, you have control over how your data is used. By clicking “Accept All,” you and our partners—including 251 members of the IAB Transparency and Consent Framework—consent to storing and accessing information on your device, such as cookies. This consent also includes the use of precise geolocation data and other personal information, including technical identifiers.
What Are Technical Identifiers?
Technical identifiers are system-generated alphanumeric codes that can identify your device or you as a user. These include browser cookies, device IDs, your IP address, and identifiers derived from encrypted or hashed email addresses. They are used for analytics, personalized advertising and content, ad and content measurement, audience insights, and service development.
Managing Your Preferences
If you prefer not to allow us and our partners to use cookies and personal data for these additional purposes, you can select “Reject All.” Alternatively, to customize your choices, click on “Manage Privacy Settings.”
You can withdraw your consent or change your settings at any time by visiting the “Privacy and Cookies Settings” or “Privacy Dashboard” links on our websites and apps.
For more details on how we collect, use, and protect your personal data, please read our Privacy Policy and Cookies Policy.
Your privacy matters to us, and we encourage you to make choices that suit your preferences.