Yahoo Outlines Privacy Choices and Cookie Use Across Its Services
Yahoo emphasizes that user privacy is a priority and provides transparency about how data is collected and utilized across its family of brands, which includes websites and applications such as Yahoo and Engadget. The company also manages Yahoo Advertising, its digital advertising service.
Cookies and Data Collection
When users access Yahoo services, cookies and similar technologies like web storage are used to store and retrieve information from users’ devices. These technologies help operate the sites and apps efficiently and provide a personalized experience. Yahoo explains that cookies serve several purposes, including authenticating users, enhancing security measures, preventing spam and violations, and measuring usage patterns.
Measurement data is collected in aggregate form, including the number of visitors, the type of devices used (such as iOS or Android), browser information, and the duration of visits to Yahoo sites and apps. This data is not linked to specific users but helps Yahoo understand overall site and application usage.
User Privacy Choices and Controls
Yahoo provides users with control over their privacy preferences through several options:
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“Accept All”: By selecting this, users consent to Yahoo and its partners—currently including 249 entities participating in the IAB Transparency and Consent Framework—storing and accessing information on their devices via cookies. This may involve the use of precise geolocation data, technical identifiers like browser cookies, device IDs, and IP addresses, as well as browsing and search data. The collected information supports analytics, personalized advertising, content delivery, ad measurement, audience research, and service development.
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“Reject All”: Users who prefer not to have cookies and personal data used for these extended purposes can choose to disable all such processing.
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“Manage Privacy Settings”: This option allows users to customize their privacy preferences more granularly.
Users can modify or withdraw their consent at any time by accessing links labeled “Privacy and Cookie Settings” or “Privacy Dashboard” on Yahoo websites and applications.
Additional Information
For further details on how Yahoo handles personal data and cookie usage, users are encouraged to consult the company’s privacy policy and cookie policy. Yahoo’s approach aims to balance providing tailored services with respecting user privacy through transparent notices and user-friendly controls.