Your Privacy Choices on Yahoo and Its Family of Brands
Yahoo, along with its family of brands including Engadget and Yahoo Advertising, places a strong emphasis on protecting your privacy while providing you with a seamless online experience. When you use the sites and apps owned and operated by Yahoo, various privacy practices are in place to manage the data collected and how it is used.
Use of Cookies and Similar Technologies
Yahoo employs cookies and similar technologies, such as web storage, to store and read information from your device. These tools are essential for delivering services, authenticating users, enhancing security measures, and preventing spam and abuse. For more detailed information, you can review Yahoo’s dedicated cookie policy.
Measurement and Analytics
To improve user experience and the functionality of their platforms, Yahoo collects aggregate data on visitor numbers, device types (such as iOS or Android), browser usage, and visit durations on websites and apps. Importantly, this data is collected in aggregate form and is not linked to individual users, ensuring anonymity.
Consent and Privacy Choices
When engaging with Yahoo’s digital properties, you are presented with options regarding your data preferences. By clicking “Accept all,” you consent to Yahoo and its partners—including 249 participants in the IAB Transparency & Consent Framework—storing or accessing information on your device. This includes the use of cookies, precise geolocation data, and other personal data such as technical identifiers.
Understanding Technical Identifiers
Technical identifiers consist of system-generated strings, such as browser cookies, device IDs, and IP addresses, which can uniquely identify your device or user profile. These identifiers may also be derived from hashed or encrypted email addresses or through statistical matching techniques. Yahoo and its partners use this information for analytics, personalized advertising and content, measurement of advertising and content effectiveness, audience research, and service development.
Options to Manage Your Privacy
If you prefer not to allow cookies and personal data usage for these additional purposes, you can select “Reject all.” Alternatively, you may customize your preferences through the “Manage privacy settings” option.
Yahoo provides the flexibility to withdraw or modify your consent at any time. You can do so by accessing either the “Privacy and Cookie settings” or “Privacy dashboard” links available on their sites and apps.
Further Information
For comprehensive details on how Yahoo uses your personal data, refer to the Yahoo Privacy Policy and Cookie Policy. These documents provide transparency and guidance to help you understand and control your online privacy while using Yahoo’s services.
By offering clear choices and maintaining robust data practices, Yahoo strives to respect your privacy preferences and safeguard your information during your interactions within its digital ecosystem.