Your Privacy Choices with Yahoo Family of Brands
Protecting user privacy is a priority for Yahoo and its family of brands, including popular sites and apps such as Yahoo and Engadget, as well as their digital advertising service, Yahoo Advertising. To offer a seamless online experience while respecting privacy, Yahoo seeks to be transparent about the use of cookies and personal data.
Use of Cookies and Similar Technologies
Cookies, along with related technologies like web storage, enable Yahoo and its partners to store and read information from users’ devices. This data collection supports essential functions such as:
- Providing access to Yahoo’s sites and apps
- Authenticating users and applying security measures to prevent spam and abuse
- Measuring site and app usage for analytics purposes
Measurement data includes aggregated statistics on visitor numbers, device types (iOS or Android), browser used, and visit duration. Importantly, this information is collected in a way that is not tied to individual users, protecting personal anonymity.
Privacy Choices and Consent
When users land on Yahoo’s platforms, they are presented with options to manage their privacy choices regarding data collection. By clicking “Accept all,” users allow Yahoo and its partners—over 250 of whom participate in the IAB Transparency & Consent Framework—to use cookies and access device information, including precise geolocation data and technical identifiers such as browser cookies, device IDs, and IP addresses. These technical identifiers may sometimes be derived from encrypted or hashed email addresses or through statistical matching techniques.
This data is utilized for purposes including:
- Analytics
- Personalized advertising and content
- Advertising and content measurement
- Audience research and development of new services
Users who prefer not to permit this level of data use can select “Reject all” to opt out of these additional data processing activities. For those seeking more granular control, the “Manage privacy settings” option allows customization of preferences.
Ongoing Control Over Privacy Settings
Yahoo provides users with the flexibility to withdraw consent or amend their privacy preferences at any time. This can be done by accessing the “Privacy and Cookie settings” or the “Privacy dashboard” links available across Yahoo’s sites and apps.
For detailed information on how personal data is handled and safeguarded, users are encouraged to review Yahoo’s comprehensive Privacy Policy and Cookie Policy.
In summary, Yahoo’s commitment to transparency and user control aims to balance the convenience of personalized web experiences with respect for user privacy choices.