Understanding Your Privacy Choices on Yahoo and Its Family of Brands

Yahoo, along with its family of brands including Engadget and Yahoo Advertising, operates a range of websites and applications that millions of users visit daily. As part of our commitment to transparency and user control, we want to provide you with clear information about how we use cookies and other data technologies to enhance your experience and offer personalized services.

What Are Cookies and How Do We Use Them?

Cookies are small data files stored on your device by websites and apps you interact with. These include similar technologies such as web storage. Cookies enable site operators like Yahoo to store and read information that helps improve your browsing experience.

Specifically, cookies on Yahoo’s sites and apps are used to:

• Provide seamless and efficient access to our services.
• Authenticate users, enhance security, and prevent spam or abuse.
• Measure site metrics, such as the number of visitors, types of devices (e.g., iOS or Android), browsers in use, and session durations.

The data collected for measurement purposes is aggregated and not linked to individual users, helping us understand general usage trends without compromising your anonymity.

Managing Your Privacy Preferences

When you access our sites or apps, you will be prompted with privacy choices related to cookies and data usage. If you click “Accept all”, both Yahoo and our partners—including 245 members of the IAB Transparency and Consent Framework—will store cookies and use precise data such as geolocation, IP addresses, browsing behavior, and search history. This information allows us to:

• Perform detailed analytics.
• Display personalized advertisements and content.
• Measure the effectiveness of ads and content.
• Conduct audience research.
• Develop and improve services.

If you prefer not to have your cookies or personal data used for these additional purposes, you can select “Reject all”.

For those who want more control, clicking “Manage privacy settings” lets you customize which cookies and data uses you consent to.

Changing Your Consent Anytime

Your privacy preferences are not set in stone. At any time, you may change or revoke your consent by visiting the “Privacy and Cookies Settings” or “Privacy Dashboard” linked on our websites and applications. This flexibility empowers you to manage your data sharing according to your comfort level.

Learn More

For a thorough understanding of how your data is used, please review our comprehensive Privacy Policy and Cookie Policy. These documents provide detailed insights into data handling, storage, and your rights as a user.

Your privacy is important to us. By making informed choices, you control how your data is used while enjoying the full benefits of Yahoo’s digital services.