Network 18’s Moneycontrol Surpasses 10 Crore Visitors in October, Cementing Its Lead as India’s Premier Business and Financial News Platform
Mumbai, Maharashtra – November 6, 2024: Digital financial news portal Moneycontrol, a flagship product of Network 18, has achieved a historic milestone by recording over 10 crore (100 million) unique visitors in October 2024, as per Google data. This landmark accomplishment reinforces Moneycontrol’s stature as India’s most trusted and comprehensive financial news and information platform.
Setting New Standards in Digital Financial Journalism
Moneycontrol’s unique blend of real-time stock market data, insightful business news, robust financial tools, and exclusive market research has continually attracted and engaged a massive audience. Its appeal is further amplified by seamless integration of transactional capabilities, making it a one-stop solution for investors and market enthusiasts alike.
According to the global digital measurement agency Comscore, Moneycontrol’s audience size in September 2024 was 31% larger than that of The Economic Times, showcasing its dominant position in the digital financial news space. The platform’s ability to consistently engage users has been underscored by its superior page views and user engagement metrics, with September 2024 page views nearly 40% higher than its nearest competitor.
Rapid Growth of Moneycontrol Pro and Mobile Engagement
Further contributing to Moneycontrol’s growing influence is its premium subscription service, Moneycontrol Pro, which has recently surpassed 1 million subscribers. This achievement places it among India’s largest digital news subscription platforms and ranks it within the top 15 globally. The subscriber base now rivals major international financial news outlets such as the Financial Times and China’s Caixin.
Launched five years ago, Moneycontrol Pro has been pivotal in delivering advanced features and market insights, empowering smart investors to make informed financial decisions. Additionally, the Moneycontrol mobile app boasts over 7 million active monthly users, indicating rapid adoption and deepening engagement among mobile-first audiences.
Leadership Comments Highlight Consumer Trust and Innovation
Adil Zainulbhai, Chairman of Network 18, remarked, “This is a monumental milestone. Moneycontrol has broken the ceiling as India’s premier digital finance platform. This achievement reflects the high consumer confidence in the cutting-edge market data, tools, and content we offer, which help users invest their money more smartly.”
Echoing this sentiment, Nalin Mehta, Managing Editor of Moneycontrol, stated, “The fact that over 10 crore people chose to use Moneycontrol in just one month is a great vote of confidence in the quality of our content and the value it adds for retail investors seeking to make sound investment decisions.”
Expanding Financial Ecosystem Beyond News
Moneycontrol is not resting on its laurels. The platform has been actively widening its footprint in the fintech space by offering personal loans, fixed deposits, bank account management tools, and credit score checks. This diversification is strategically positioning Moneycontrol as a comprehensive and unmatched financial ecosystem, catering to a broad spectrum of financial needs beyond traditional news and market data.
Conclusion
Moneycontrol’s spectacular growth trajectory marks a new era in India’s digital financial media landscape. By consistently innovating and expanding its offerings while maintaining the highest journalistic standards, Moneycontrol is setting benchmarks not only nationally but also on the global stage.
Note: This article is based on a press release provided by VMPL. Business Standard journalists were not involved in the creation of this content.