Your Privacy Choices on Yahoo and Its Family of Brands
Yahoo is committed to protecting your privacy as you use our suite of websites and applications, including well-known properties like Yahoo and Engadget, as well as our digital advertising services under Yahoo Advertising. We want to ensure you understand how your data is collected, used, and the choices you have regarding your privacy.
How We Use Cookies and Similar Technologies
When you visit our sites or use our apps, we employ cookies and similar technologies such as web storage to enhance your experience. Cookies are small data files that allow us to store and read information from your device. This technology helps us in several important ways:
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Delivering and maintaining access to our sites and apps.
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Authenticating users, implementing security measures, and preventing spam and abuse.
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Measuring site usage to better understand visitor patterns, including device type (iOS or Android), browser used, visit duration, and more. This information is collected in aggregate and is not linked to individual users.
For more details about the use of cookies, you can refer to our Cookie Policy.
Your Privacy Choices and Consent
When you access our platforms, you will encounter choices regarding your privacy preferences:
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Accept All: By selecting this option, you consent to Yahoo and our partners, including entities like 247 who participate in the IAB Transparency & Consent Framework, storing and accessing information on your device. This may include the use of precise geolocation data and other personal information such as technical identifiers. Technical identifiers are system-generated strings—like browser cookies, device IDs, and IP addresses—that can identify your device or you as a user. They may also include data derived from hashed or encrypted email addresses or through statistical matching of other identifiers. These data points help us perform analytics, provide personalized advertising and content, measure advertising effectiveness, conduct audience research, and develop our services.
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Reject All: If you prefer not to allow us and our partners to use cookies and personal data for these additional purposes, you may choose this option.
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Manage Privacy Settings: If you wish to customize your preferences, you can select this option to tailor your consent choices according to what you are comfortable with.
Changing Your Preferences and Learning More
You have the right to withdraw your consent or change your privacy settings at any time. You can do this by clicking on the ‘Privacy and Cookie Settings’ or ‘Privacy Dashboard’ links found on our sites and apps.
To better understand how we handle your personal data, please consult our Privacy Policy and Cookie Policy, which provide comprehensive information about our data practices and your rights.
Yahoo is dedicated to maintaining transparency and giving you control over your personal information to ensure a safe and enjoyable online experience across all of our services.