Your Privacy Choices with Yahoo Family of Brands
Protecting your privacy is a top priority for Yahoo, which encompasses a family of brands including Yahoo itself, Engadget, and Yahoo Advertising. When you visit and use our websites and apps, it is important for you to understand how we collect, use, and manage your data to provide a better experience while respecting your privacy preferences.
Use of Cookies and Similar Technologies
Our sites and apps use cookies and similar technologies such as web storage to store and access information from your device. These tools help us operate our services efficiently and securely. You can learn more about the specifics in our detailed cookie policy.
The purposes for which we use cookies include:
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Providing access to our sites and apps
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Authenticating users and implementing security measures to prevent spam and abuse
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Measuring site traffic and user engagement, including the number of visitors, device types (such as iOS or Android), browsers used, and visit duration. This information is collected in aggregate and is not linked to individual users.
Your Privacy Choices and Consent
When you use our services, you have control over how your data is handled. By clicking “Accept all,” you consent to both Yahoo and our partners—among them 247 companies participating in the IAB Transparency & Consent Framework—storing and accessing information on your device. This may include the use of cookies, precise geolocation data, and other personal data like technical identifiers.
Technical identifiers are unique system-generated strings such as browser cookies, device IDs, and IP addresses that can identify your device or user profile. These identifiers may be derived from encrypted or hashed email addresses or through statistical matching of other data points.
The data collected can be used for analytics, personalized advertising, content customization, advertising and content measurement, audience research, and service development.
Options to Control Your Privacy
If you prefer not to allow the use of cookies and personal data for the additional purposes noted, you may click “Reject all.” For more granular control, click “Manage privacy settings” to customize your preferences according to your comfort level.
You can revisit and modify your consent choices anytime through the “Privacy and Cookie settings” or “Privacy dashboard” links available on our websites and apps.
To understand fully how your personal data is collected and used, we encourage you to read our Privacy Policy and Cookie Policy, which provide comprehensive details regarding your privacy rights and our commitments.
Your privacy matters to us, and we are committed to offering transparency and respect as you navigate our family of services.