Your Privacy Choices on Yahoo and Its Family of Brands
Yahoo, along with its family of brands including popular sites and apps such as Engadget, is committed to protecting your privacy while providing you with seamless digital experiences. When you access our platforms or use our digital advertising services, understanding how we collect and use your information is important.
Use of Cookies and Similar Technologies
To offer you our sites and apps effectively, Yahoo employs cookies and related technologies like web storage. These tools allow us to store and retrieve information on your device. Cookies enable us to authenticate users, implement security measures, and help prevent spam and abuse to maintain a safe environment for all users.
Measurement and Analytics
Cookies also help us analyze aggregated data about user interactions with our platforms. We track metrics such as the number of visitors, their device types (for example, iOS or Android), browsers used, and the duration of visits. This data assists us in enhancing our services but is not linked to any individual user personally.
Privacy Choices and Consent
We want you to have control over how your data is used. If you choose “Accept all,” Yahoo and its partners—including over 250 organizations participating in the IAB Transparency & Consent Framework—will store and access information on your device. This includes the use of precise geolocation data, technical identifiers, and browsing and search information. Technical identifiers are unique alphanumeric strings such as browser cookies, device IDs, and IP addresses that can identify your device or user profile, sometimes created by encrypting or hashing email addresses or through statistical matching techniques.
These data are utilized for purposes such as personalized advertising, content customization, analytics, advertising measurement, audience research, and the development of new services.
Managing Your Preferences
If you prefer to limit or deny the use of cookies and personal data for these purposes, you can select “Reject all.” Alternatively, for more granular control, choose “Manage privacy settings” to customize your preferences.
You can modify or withdraw your consent at any time by accessing the “Privacy & Cookie Settings” or “Privacy Dashboard” links available on Yahoo’s sites and apps.
For More Information
To learn more about how your personal data is handled, please review Yahoo’s Privacy Policy and Cookie Policy. Your privacy remains a top priority as we strive to provide you with the best possible digital experience across the Yahoo family of brands.