Your Privacy Choices on Yahoo and Its Family of Brands
Yahoo, along with its family of brands including Engadget and its digital advertising service, Yahoo Advertising, operates a range of websites and apps. As part of providing these services, Yahoo collects certain data from users to enhance their experience and maintain security.
Use of Cookies and Similar Technologies
Cookies, along with related technologies such as web storage, play a crucial role in Yahoo’s operations. These tools allow sites and apps to store and read information from your device. Through cookies, Yahoo can:
- Deliver the sites and apps to users effectively.
- Authenticate users and implement security measures to protect against spam and abuse.
- Measure site and app usage, including tracking the number of visitors, device types (such as iOS or Android), browser types, and visit durations. This information is collected in aggregate form and is not linked to individual users.
Consent and Data Usage
When users visit Yahoo sites and apps, they are presented with options to manage their privacy preferences. By clicking “Accept all,” users agree that Yahoo and its partners—245 of whom participate in the IAB Transparency & Consent Framework—may store or access information on their devices through cookies. Additionally, this consent permits the use of precise geolocation data and other personal information, such as IP addresses and browsing and search data.
These data are utilized for:
- Analytics
- Personalized advertising and content
- Advertising and content measurement
- Audience research
- Development of new services
For users who prefer not to have their cookies and personal data used for these purposes, a “Reject all” option is available.
Customizing and Changing Privacy Settings
Users who wish to tailor their privacy preferences can select “Manage privacy settings” to customize which cookies and data uses they consent to. Moreover, consent can be withdrawn or altered at any time by accessing the “Privacy & Cookie Settings” or “Privacy Dashboard” links found on Yahoo’s sites and apps.
Further Information
To learn more about how Yahoo collects, uses, and protects personal data, users can review the company’s Privacy Policy and Cookie Policy, which provide comprehensive details regarding data management practices.
In summary, Yahoo offers users clear control over their privacy choices, balancing the benefits of personalized content and advertising with transparency and user autonomy.