Your Privacy Choices on Yahoo and Its Family of Brands
At Yahoo, your privacy is of utmost importance. As part of the Yahoo family of brands—which includes well-known sites and apps such as Yahoo itself and Engadget, along with Yahoo Advertising services—we are committed to being transparent about how we collect and use your data when you interact with our digital properties.
How We Use Cookies and Similar Technologies
When you visit our sites and apps, we utilize cookies and similar technologies, such as web storage, to store and access information on your device. These tools enable us to provide and improve our services, authenticate users, enhance security measures, and prevent spam and abuse.
Specifically, cookies help us:
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Deliver our sites and apps to you in an efficient way.
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Verify user identity and protect against unauthorized activity.
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Collect aggregate data, such as the number of visitors, the type of device used (iOS or Android), the browser, and the duration of visits. This data is anonymized and not linked to individual users.
Your Choices Regarding Data Collection and Use
Upon visiting our platforms, you will be presented with options regarding your privacy preferences:
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Accept All: By selecting this option, you consent to Yahoo and our partners—including 245 entities participating in the IAB Transparency & Consent Framework—to store and/or access information on your device. This may involve using precise geolocation data, technical identifiers (such as browser cookies, device IDs, IP addresses, or encrypted email addresses), and browsing or search information for purposes including analytics, personalized advertising and content, advertising measurement, audience research, and service development.
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Reject All: This option allows you to decline the use of cookies and personal data for the additional purposes outlined above.
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Manage Privacy Settings: If you wish to customize which data is collected and how it is used, you can adjust your preferences in detail through this option.
Ongoing Control of Your Privacy Settings
Your privacy choices can be withdrawn or modified at any time. Simply access the ‘Privacy and Cookie Settings’ or ‘Privacy Dashboard’ links available on our sites and apps to update your preferences.
For further information about our data practices, please refer to our Privacy Policy and Cookie Policy, which provide comprehensive details on how your personal data is handled.
We encourage all users to review these options carefully to make informed decisions about their data privacy while using Yahoo’s services and their associated brands.