Yahoo and Its Family of Brands: Understanding Cookie Usage and Privacy Controls
Yahoo is a well-known trademark belonging to the Yahoo family of brands. This family includes several popular websites and applications such as Yahoo itself, AOL, Engadget, In The Know, and Makers, all owned and operated by the same parent company.
Data Collection through Cookies
When you visit and use these websites and apps, Yahoo utilizes cookies and similar technologies, including web storage, to store and access information on your device. Cookies serve various key purposes such as delivering the websites and apps to users, authenticating users to enhance security, and preventing spam or misuse.
Purpose of Cookie Data Collection
Yahoo collects aggregated data to measure site performance and user engagement. This includes tracking the number of visitors, identifying the type of devices used (like iOS or Android), the browsers accessed, and the duration of visits. Importantly, this data is aggregated and not linked to individual users to protect personal privacy.
Consent and Privacy Options
Users have control over how Yahoo and its partners use cookies and personal data:
-
By clicking "Accept All," you consent to Yahoo and its partners (including 237 entities registered under the IAB Transparency & Consent Framework) storing or accessing information on your device. They may also use precise geolocation data, IP address, browser information, and search data. These are used for purposes like personalizing ads and content, measuring advertisements and content effectiveness, audience surveys, and developing new services.
-
If you prefer not to allow the use of cookies and personal data for these additional purposes, you can click "Reject All."
-
For more tailored control, the "Manage Privacy Settings" option lets you customize your preferences regarding data collection and usage.
You can withdraw or modify your consent at any time by accessing the "Privacy and Cookie Settings" or the "Privacy Dashboard" on Yahoo’s websites and applications.
Further Information
For a comprehensive understanding of how personal data is handled, users are encouraged to review Yahoo’s Privacy Policy and Cookie Policy. These documents provide detailed information about data use practices and your rights as a user.
By offering transparent choices and detailed policies, Yahoo ensures users stay informed and maintain control over their digital privacy while using the diverse range of services provided by the Yahoo family of brands.