Your Privacy Choices with Yahoo: What You Need to Know
Yahoo, a well-known brand group providing various websites, apps, and digital advertising services such as Yahoo Advertising, is committed to protecting your privacy. When you use Yahoo’s websites and applications—including well-known platforms like Yahoo and Engadget—certain technologies are used to enhance your experience and maintain security.
Use of Cookies and Similar Technologies
Yahoo employs cookies and similar technologies, such as web storage, which allow website and app operators to store and access information on your device. This helps in several ways, including delivering the websites and apps to you seamlessly, authenticating users, applying security measures, and preventing spam and abuse. More detailed information about these technologies can be found in Yahoo’s cookie policy.
Data Collection and Aggregated Usage Insights
Yahoo also uses cookies to gather aggregated data that helps measure visitor traffic to its pages. This includes details like the type of device (iOS or Android), the browser used, and how long visitors spend on Yahoo’s websites and apps. Importantly, this information is collected in a way that does not link back to individual users. Such insights allow Yahoo to assess how people use their services and improve them accordingly.
Your Privacy Choices and Consent
When you visit Yahoo’s sites or apps, you are presented with privacy options related to the use of your data:
- By clicking “Accept All,” you consent to Yahoo and its partners—including 251 entities participating in the IAB Transparency and Consent Framework—storing and accessing information on your device. This may involve the use of precise geolocation data and other personal information such as technical identifiers.
Understanding Technical Identifiers
Technical identifiers include automatically generated sequences of letters and numbers that can be used to identify your device or you as a user. Examples include browser cookies, device IDs, and your IP address. These identifiers may also derive from hashed or encrypted email addresses or statistical matching of other identifiers. They allow Yahoo and its partners to analyze your navigation and search data to provide personalized advertising and content, evaluate advertising and content performance, conduct audience measurement, and develop their services.
Opting Out and Customizing Your Preferences
If you prefer not to have Yahoo and its partners use cookies and personal data for these extended purposes, you can click “Reject All.” To customize your preferences further, you may choose “Manage Privacy Settings.” At any time, you have the option to withdraw your consent or modify your choices by visiting the “Privacy and Cookie Settings” or “Privacy Management Dashboard” links available on Yahoo’s websites and apps.
Additional Information and Privacy Policies
For more comprehensive details about how Yahoo uses your personal data, please refer to Yahoo’s Privacy Policy and Cookie Policy. These documents provide thorough explanations of data handling practices and your rights regarding privacy.
In summary, Yahoo values your privacy and provides transparent options to manage how your data is used. By understanding these choices, you can confidently navigate Yahoo’s services while maintaining control over your personal information.