Yahoo and Its Family of Brands: Understanding Cookie Usage and Privacy Preferences
Yahoo is part of a broader family of brands that includes well-known sites and apps such as AOL, Engadget, Rivals, In The Know, and Makers. These platforms are all owned and managed under the Yahoo umbrella, delivering a diverse range of content and services to users worldwide.
How Yahoo Uses Cookies
When you access Yahoo’s websites and apps, cookies and similar technologies, like web storage, are utilized to enhance your user experience. Cookies are small data files stored on your device that allow websites and apps to remember information. This information enables operators to:
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Provide and optimize the services offered on their sites and apps.
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Authenticate users, enforce security measures, and prevent spam and misuse.
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Measure how users engage with the platforms, including tracking the number of visitors, the type of device used (such as iOS or Android), the browser employed, and the amount of time spent on the sites and apps.
Importantly, the data collected for measurement is aggregated and anonymized, ensuring that individual users are not identifiable.
Your Choices Regarding Cookies and Data
By clicking "Accept All," you grant permissions to Yahoo and its partners—comprising 236 members of the IAB Transparency & Consent Framework—to store and access information on your device. This includes using cookies and leveraging data such as precise geolocation, IP addresses, and browsing and search histories. The data is used for purposes including advertising analysis, content personalization, measuring ad and content performance, audience research, and service development.
If you prefer not to have Yahoo and its partners use cookies and personal data for these additional purposes, you can select "Reject All." For a more tailored approach, the "Manage Privacy Settings" option allows you to customize your preferences regarding data usage.
At any time, you can revoke your consent or modify your choices by clicking the "Privacy and Cookie Settings" or "Privacy" links available on Yahoo’s sites and apps.
Further Information
To learn more about how your personal data is handled, you can review Yahoo’s Privacy Policy and Cookie Policy, which provide detailed information about data collection, use, and protection practices.
Yahoo remains committed to maintaining transparency and giving users control over their data while continuing to deliver rich and secure digital experiences across its family of brands.