Your Privacy Choices Explained: How Yahoo and Its Partners Handle Your Data
Protecting your privacy is a priority for Yahoo and its affiliated brands, including popular websites and apps like Yahoo and Engadget, as well as its digital advertising service, Yahoo Advertising. As part of the Yahoo Brands Group, these platforms operate under shared privacy and data handling policies designed to provide you with a transparent and secure online experience.
Use of Cookies and Similar Technologies
When you visit Yahoo-owned websites or use associated applications, the operators employ cookies and similar technologies — such as web storage — to store and access information on your device. This helps in delivering content, authenticating users, implementing security measures, preventing spam and abuse, and improving overall service functionality.
According to Yahoo’s cookie policy, these technologies allow the platforms to:
- Deliver their websites and apps to you efficiently
- Authenticate users and ensure secure access
- Combat fraudulent activity and maintain platform integrity
Data Collected and Its Purpose
Yahoo collects aggregated, anonymized data about visitor activity, including the number of visits to their pages, the type of device (such as iOS or Android) and browser used, and the duration of visits to their sites and apps. Importantly, this data is not linked to individual users. The purpose of gathering this information is to evaluate and improve how users engage with Yahoo’s services, enhancing user experience and service development.
Consent and Your Privacy Options
At the core of Yahoo’s privacy framework is your ability to control how your data is used. When presented with cookie consent options, you may choose to:
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Accept All: By clicking “Accept All,” you agree that Yahoo and its partners—including a group of 247 entities within the IAB (Interactive Advertising Bureau) Transparency and Consent Framework—can store and access information on your device. This includes using precise geolocation data and personal identifiers such as technical identifiers (which are system-generated sequences of letters and numbers used to recognize devices or users) like browser cookies, device IDs, and IP addresses. This data can also be derived through encrypted or hashed email addresses or through statistical matching of other identifiers. The data is used for analysis, personalized advertising and content delivery, ad and content measurement, audience insights, and service enhancement.
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Reject All: By selecting “Reject All,” you opt out of Yahoo and its partners using cookies and personal data for these additional purposes.
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Manage Privacy Preferences: This option allows you to customize your privacy settings to specify which kinds of cookies and data usage you consent to.
Ongoing Control of Your Privacy Settings
You can revoke or modify your consent at any time by visiting the “Privacy and Cookie Settings” or “Privacy Management Dashboard” available on Yahoo’s websites and apps. Yahoo encourages users to review these options regularly to ensure their preferences are up to date.
For more detailed information on how Yahoo manages your personal data and uses cookies, consult their official Privacy Policy and Cookie Policy documents.
Your privacy is important, and these choices provide you with the tools and transparency needed to manage your data as you interact with Yahoo’s digital services.