Yahoo Privacy Settings: Understanding How Your Data is Used
Your privacy is important to us. Yahoo, a part of the Yahoo brand family, operates a variety of websites and applications, including popular platforms like Yahoo and Engadget, alongside its digital advertising service, Yahoo Advertising. When you access and use any of these services, Yahoo employs a range of technologies and policies designed to manage your personal data responsibly.
Use of Cookies and Similar Technologies
To enhance your experience on our websites and apps, Yahoo uses cookies and similar technologies such as web storage. Cookies allow site and app operators to store and retrieve information from your device, helping to deliver and improve services. Details about our practices can be found in our comprehensive cookie policy.
Purposes for Using Cookies
Cookies serve several key functions, including:
- Providing you with access to our websites and apps.
- Authenticating users to ensure security and prevent spam or abuse.
- Collecting measurement data like the number of visitors, device types (such as iOS or Android), browser types, and session duration. This information is aggregated and does not identify individual users.
Privacy Settings and Consent
When visiting our platforms, you have control over your privacy preferences. By clicking “Accept All,” you and our partners — including entities like 247, part of the IAB Transparency and Consent Framework — consent to the storage and access of information on your device. This may include the use of precise geolocation data and other personal information.
Understanding Technical Identifiers
Technical identifiers are system-generated strings of letters and numbers that can identify your device or you as a user. They encompass browser cookies, device IDs, and IP addresses. These identifiers can also be derived from hashed or encrypted email addresses or statistical matching with other identifiers. This data, combined with browsing and search activity, supports analysis, personalized advertising, customized content, ad measurement, content evaluation, and audience research and services.
Options to Manage Your Privacy
If you prefer not to allow Yahoo and its partners to use cookies and personal data for these purposes, you can click “Reject All.” For more granular control, select “Manage Privacy Settings” to customize your preferences.
You can alter or withdraw your consent at any time by clicking on the privacy and cookie settings links available on our websites and apps, such as the Privacy Panel. For additional information on how your personal data is handled, please review our full privacy policy and cookie policy.
Your choices are important to us, and we provide clear options:
- Accept All
- Reject All
- Manage Privacy Settings
At Yahoo, we strive to be transparent and to empower you with control over your data while enhancing your experience across our services.