Juventus FC’s Crypto Investor Turns Activist, Seeks Board Seat
June 25, 2025 — Just months after marking a groundbreaking moment in European football, El Salvador-based cryptocurrency firm Tether Holdings SA is shifting from investor to activist in its relationship with Juventus FC, one of Italy’s most prestigious football clubs.
On Valentine’s Day earlier this year, Tether announced its entry into Juventus as an investor, making history as the first crypto company to hold a significant stake in a major European football club. Within a short span, by April, Tether had increased its holding to a notable 10.7% stake, valued at approximately €128 million (around $149 million), according to Bloomberg data as of Monday’s market close.
However, four months into this partnership, tensions have surfaced. Sources close to the matter reveal that Tether is now actively seeking a seat on Juventus’s board of directors, signaling a move to influence the club’s management and strategic direction more decisively. This development highlights a shift from passive investment to active governance, a relatively rare step in the intersection between crypto firms and traditional sports entities.
Juventus FC, renowned worldwide for its football legacy and competitive success, has yet to publicly comment on Tether’s latest ambitions. The club’s leadership faces the challenge of balancing its historical identity with the evolving dynamics introduced by significant crypto investment.
Tether’s involvement represents a pioneering fusion of cryptocurrency and European football, sectors both experiencing rapid transformation. The outcome of Tether’s push for greater influence at Juventus could set precedent for future crypto investors eyeing stakes in major sports franchises.
As this story develops, industry watchers and fans alike are keen to see how Juventus navigates this novel governance and financial landscape.
Reporting by Emily Nicolle and Giulia Morpurgo for Bloomberg News.