Trump Media to Launch New Cryptocurrency for Shareholders
31 December 2025 – By Danielle Kaye, BBC Business Reporter
The company behind former US President Donald Trump’s social media network, Truth Social, has announced plans to issue a new cryptocurrency token to its shareholders, signaling the Trump family’s continued expansion into the digital asset space.
A New Digital Token for Trump Media Shareholders
Trump Media and Technology Group (TMTG) revealed on Wednesday that it will distribute a new digital token to its investors, granting them one token for every share they hold. The announcement comes as part of TMTG’s broader strategy to deepen its involvement in the cryptocurrency market.
The tokens will be dispensed through a partnership with the Crypto.com exchange and will operate on the Cronos blockchain platform. Devin Nunes, CEO of Trump Media and a former Republican Representative from California, described the initiative as a “first-of-its-kind token distribution,” aimed at rewarding investors and fostering “fair and transparent markets.”
Shareholders can expect to receive the tokens “in the near future,” with the company hinting at additional incentives such as discounts on Trump Media products for token holders.
Trump’s Growing Crypto Ventures
This development adds to the Trump family’s portfolio of cryptocurrency initiatives, which include the TRUMP meme coin and a token launched through World Liberty Financial, a Trump-backed finance project. These ventures have collectively generated hundreds of millions of dollars, though they have also sparked debate about potential conflicts of interest.
Donald Trump, himself the largest shareholder in Trump Media, has been a vocal advocate for loosening regulations surrounding cryptocurrencies and their trading platforms. Since returning to the White House in January, he has pushed for legislation that legitimizes and integrates the crypto sector into the mainstream financial system. Notably, he signed the first major national crypto legislation in the summer of 2025. At the same time, the Trump administration has scaled back enforcement actions against certain crypto businesses and has advocated making it easier for American investors to use retirement savings to invest in cryptocurrencies.
Market Reaction and Challenges
Following the announcement of the new token, shares in Trump Media saw a rise on Wednesday. However, the company’s stock has fallen more than 60% over the past year amid broader investor caution.
The cryptocurrency market, considered highly volatile, has faced headwinds in 2025 with Bitcoin—the world’s largest cryptocurrency—poised to post an annual loss after sharp declines since its record highs in October. Some of Trump’s crypto projects have similarly struggled; for example, the TRUMP meme coin, once among the most valuable digital tokens following its January launch, has dropped over 90% in value.
Concerns Over Conflicts of Interest
Critics have expressed concern about the intersection of President Trump’s political role and the family’s crypto ventures, warning of potential conflicts of interest. Devin Nunes, who leads Trump Media and serves as Chair of the White House Intelligence Advisory Board, plays a key advisory role to the President while simultaneously promoting the company’s crypto initiatives.
Nonetheless, Trump Media, founded in 2021, has continued expanding beyond social media into areas including artificial intelligence and financial services, using cryptocurrency as a key growth pillar.
As the Trump family’s crypto interests grow, the digital token distribution represents their latest attempt to leverage shareholder enthusiasm and support against a challenging market backdrop.
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