Your Privacy Options on Yahoo and Its Family of Brands
Privacy is a fundamental concern when using online services, and Yahoo, along with its family of brands including Engadget, is committed to protecting your personal information. This article explains how Yahoo handles your privacy, the use of cookies and similar technologies, and the choices you have to control your data.
Yahoo’s Family of Brands and Services
Yahoo operates a range of websites, applications, and advertising services collectively referred to as the Yahoo family of brands. This includes popular sites like Yahoo itself and Engadget, as well as Yahoo Advertising, which delivers digital marketing content across its platforms.
How Yahoo Uses Cookies and Similar Technologies
When you use Yahoo’s sites and apps, cookies and related technologies such as web storage are utilized to enhance your experience. These tools enable the platform to store and access information on your device, helping to provide personalized services and maintain security.
Specifically, cookies are used to:
- Deliver and operate Yahoo’s websites and applications efficiently.
- Authenticate users, implement security measures, and prevent spam or abuse.
- Measure site usage, such as counting visitors, identifying device types (iOS or Android), browsers in use, and the duration of visits.
All measurement data is collected in aggregate form and is not linked to individual users, ensuring a layer of anonymity.
Data Collection and Use
If you choose to accept all cookies by clicking "Accept All," Yahoo and its partners—including 246 entities participating in the IAB Transparency and Consent Framework—will store information on your device. This data collection includes cookies, precise geolocation data, and technical identifiers.
Technical identifiers consist of unique alphanumeric strings generated by the system to distinguish your device or user profile. Examples include browser cookies, device identifiers, IP addresses, and encrypted or hashed email addresses. These identifiers can also result from statistical combining of various identifiers.
This data is used for a variety of purposes, such as:
- Analyzing traffic and usage patterns.
- Delivering personalized advertisements and content.
- Measuring the effectiveness of advertising and content.
- Conducting audience research.
- Enhancing and developing Yahoo’s services.
Your Privacy Choices
Yahoo respects your control over your personal data. If you prefer that Yahoo and its partners do not use cookies or personal data for the additional purposes mentioned above, you can click "Reject All."
For more tailored control, you can select "Manage Privacy Settings" to customize which cookies and data uses you approve.
It is important to know that you can revoke your consent or change your preferences at any time by clicking the "Privacy and Cookies Settings" or "Privacy Dashboard" links available on Yahoo’s websites and applications.
Learn More
For comprehensive details on how Yahoo collects, uses, and protects your personal data, refer to its Privacy Policy and Cookie Policy.
Make informed choices about your online privacy to ensure your digital experience aligns with your comfort and preferences.