Yahoo’s Family of Brands and Their Use of Cookies: What You Need to Know
Yahoo, a well-known name in the digital world, is part of a larger family of brands that includes popular sites and apps such as AOL, Engadget, Rivals, In The Know, and Makers. These platforms collectively offer a wide range of content and services to users worldwide.
Understanding Cookies and Their Role
When you visit any of these Yahoo family websites or use their apps, the platforms utilize cookies and similar technologies, such as web storage, to enhance your experience. Cookies are small data files that websites store on your device to remember information about your visit.
Purposes of Cookie Usage
Cookies are employed for several important functions:
- Providing Services: They help deliver the sites and applications seamlessly to users.
- Authentication and Security: Cookies authenticate users, implement security measures, and prevent spam and abuse.
- Measurement and Analytics: The platforms track the number of visitors, the type of devices (whether iOS or Android), browsers used, and the duration of each visit. This information is gathered in aggregate and does not identify individual users.
Personalized Advertising and Data Sharing
If you choose to “Accept all” cookies, Yahoo and its partners—comprising 236 entities under the IAB Transparency & Consent Framework—may also access or store information on your device. This includes the use of precise geolocation data, IP address, browsing, and search data. Such information supports:
- Analytics to improve user experience.
- Personalized advertising and content.
- Advertising and content measurement.
- Audience research and development of new services.
Your Privacy Choices
Users have control over their data and cookie preferences. If you prefer not to allow Yahoo and its partners to use cookies for these additional purposes, you can select “Reject all.” For more granular control, the “Manage privacy settings” option lets you customize your preferences.
Importantly, you can withdraw your consent or modify your choices at any time through links like “Privacy & cookie settings” or “Privacy dashboard” found on Yahoo family sites and apps. Comprehensive details on data usage and cookie policies are available in Yahoo’s privacy policy and cookie policy.
Conclusion
As part of the expansive Yahoo family of brands, these websites and apps use cookies to deliver services, ensure security, and improve user experience through measurement and personalization. Visitors are empowered with options to control their privacy and data preferences, reflecting Yahoo’s commitment to transparency and user choice.