Yahoo: Understanding the Brand and Its Use of Cookies and Personal Data
Yahoo is a well-known trademark within the Yahoo family, which encompasses a series of brands and digital properties. This family includes various websites and applications that Yahoo owns and operates, such as Yahoo itself, AOL, Engadget, In The Know, and Makers. These platforms collectively form a broad network providing news, entertainment, and other online services to users globally.
Use of Cookies and Similar Technologies
When you visit Yahoo’s websites or use its apps, Yahoo and its partners utilize cookies and similar technologies—such as web storage—to store and read information from your device. Cookies are essential tools that help ensure a smooth and secure user experience online. They serve several key purposes:
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Delivering Websites and Apps: Cookies enable Yahoo’s platforms to function correctly, delivering content and services tailored to your device and usage needs.
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User Authentication and Security: These technologies help verify users, implement security measures, and prevent spam and misuse of Yahoo’s digital properties.
Measurement and Analytics
Yahoo collects aggregated data to understand how visitors use their sites and apps. This data includes:
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Number of visitors to each webpage
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The type of device used (such as iOS or Android)
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Web browser details
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Duration of each visit
Importantly, these analytics do not connect data to individual users, maintaining a level of user privacy while allowing Yahoo to improve its services over time.
Consent and Privacy Choices
Yahoo respects users’ privacy choices and provides clear options on how information is collected and used:
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By clicking “Accept All,” you consent to Yahoo and its partners—including 244 entities part of the IAB Transparency & Consent Framework—storing and/or accessing information on your device. This information may include precise geolocation data, IP addresses, browser types, and search data. The data is used for analysis, personalized advertising and content, ad and content measurement, audience insights, and service development.
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If you prefer not to allow Yahoo and its partners to use cookies and personal data for these additional purposes, you can click “Reject All.”
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For more granular control, users can select “Manage Privacy Settings” to customize their preferences.
Users retain the right to withdraw consent or modify their choices at any time. This can be done via the “Privacy and Cookie Settings” or “Privacy Dashboard” links available on Yahoo’s websites and apps.
Further Information
To better understand how Yahoo handles your personal data, you can review their Privacy Policy and Cookie Policy, which provide detailed information on data collection, usage, and your rights as a user.
In summary, Yahoo, as part of a larger family of digital brands, uses cookies and similar technologies to enhance the user experience while offering transparency and control over personal data to its users.