Your Privacy Choices on Yahoo and Its Family of Brands
Yahoo, as part of the larger Yahoo family of brands, operates a range of websites and applications, including Yahoo itself and Engadget, along with a digital advertising service known as Yahoo Advertising. When you use these sites and apps, Yahoo employs cookies and similar technologies to enhance your user experience and deliver relevant services.
Understanding Cookies and Their Purpose
Cookies, along with comparable technologies such as web storage, enable website and app operators to store information on your device and read it during subsequent visits. This process helps Yahoo in various ways, including:
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Delivering the websites and apps to you effectively.
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Authenticating users to maintain security, prevent spam, and reduce abuse.
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Measuring how users engage with their platforms by counting visitors, identifying the type of device used (such as iOS or Android), the browser type, and the duration of visits. This information is collected in aggregate form and is not linked to specific individuals.
Your Consent and Data Use Options
When encountering Yahoo’s services, you will see options to manage your privacy preferences:
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By clicking "Accept all," you consent to Yahoo and its partners—comprising 245 companies under the IAB Transparency & Consent Framework—storing cookies on your device and accessing information such as precise geolocation data, IP address, browsing, and search history. This data is used for purposes including analytics, personalized advertising and content, advertising and content measurement, audience research, and service development.
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If you prefer not to allow such use of your personal data and cookies for these additional purposes, you can select "Reject all."
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For more tailored control, you can click "Manage privacy settings" to customize which cookies and data processing activities you permit.
Ongoing Control and Additional Information
Yahoo provides the flexibility to withdraw your consent or modify your privacy choices at any time by accessing the "Privacy & Cookie Settings" or "Privacy Dashboard" available on their sites and apps. For a comprehensive understanding of how your personal data is handled, users are encouraged to review Yahoo’s Privacy Policy and Cookie Policy.
By offering clear options and detailed information, Yahoo aims to empower users to make informed decisions about their privacy while enjoying the services across its family of brands.