Your Privacy Choices with Yahoo: What You Need to Know
Yahoo, part of the Yahoo Trademark Group, which includes sites and apps such as Yahoo and Engadget as well as the Yahoo Advertising digital ad service, places great importance on your privacy when you use their platforms.
How Yahoo Uses Cookies and Similar Technologies
When you browse Yahoo’s websites or use their apps, Yahoo employs cookies and related technologies like web storage to collect and read information from your device. These cookies serve several purposes:
- Delivering the websites and apps you use
- Authenticating users and applying security measures to prevent spam and abuse
- Measuring metrics such as the number of visitors, the type of device (iOS or Android), the browser being used, and the duration of visits to sites and apps
Importantly, this data is gathered in aggregate form and is not linked to individual users. For more details, you can review Yahoo’s cookie policy.
Your Privacy Choices and Consent Options
When you interact with Yahoo’s platforms, you have control over your privacy preferences:
- By clicking “Accept All,” you consent to Yahoo and its partners—including 251 companies participating in the IAB Transparency and Consent Framework—storing and/or accessing information on your device. This may involve using cookies, precise geolocation data, and other personal information such as technical identifiers.
- Technical identifiers include system-generated codes that identify your device or you as a user, such as browser cookies, device IDs, and IP addresses. These may be derived from encrypted or hashed email addresses or statistical matches of other identifiers.
- The information collected may be used to analyze how you use the sites and apps, personalize advertising and content, evaluate ads and content, conduct audience research, and improve services.
If you prefer that Yahoo and its partners do not use cookies or personal data for these additional purposes, you can click “Reject All.” To customize which kinds of data and uses you consent to, select “Manage Privacy Settings.”
Ongoing Control Over Your Data
Yahoo allows you to withdraw or change your consent at any time by visiting the “Privacy and Cookie Settings” or “Privacy Dashboard” links available on their websites and apps.
For more comprehensive information about how Yahoo handles your personal data, you can consult their Privacy Policy and Cookie Policy.
Your privacy is important, and Yahoo strives to provide transparency and control over your data while delivering their services.