Yahoo and Its Family of Brands: Understanding Our Use of Cookies and Privacy Practices
Yahoo is a key part of the Yahoo family of brands, which includes a range of popular websites and apps such as AOL, Engadget, In The Know, and Makers. These platforms are owned and operated by the same company, working together to provide users with a seamless and engaging online experience.
The Yahoo Family of Brands
When you visit or use any of the Yahoo family sites or apps, you are interacting with a diverse collection of digital properties. This family of brands is designed to offer content, news, entertainment, and services tailored to a variety of interests and needs.
Our Use of Cookies and Similar Technologies
To ensure optimal performance and a personalized experience across all our platforms, Yahoo and its affiliated brands utilize cookies and similar technologies, including web storage. Cookies are small data files stored on your device that allow websites and apps to read and remember information during your visit.
Our use of cookies serves several important functions:
- Provision of Services: Cookies help deliver our websites and app features smoothly to you.
- User Authentication and Security: They assist in authenticating users, applying security measures, and preventing spam and abuse.
- Measurement and Analytics: Cookies enable us to gather aggregated data such as the number of visitors, device types (like iOS or Android), browsers used, and session durations. This information is collected in a way that does not link to individual users.
Your Choices Regarding Cookies and Personal Data
When you access our sites and apps, you will see options to ‘Accept all,’ ‘Reject all,’ or ‘Manage privacy settings’ regarding cookie usage.
If you click ‘Accept all,’ you give permission for Yahoo and its partners—including over 240 entities that are part of the Interactive Advertising Bureau (IAB) Transparency & Consent Framework—to store or access information on your device. This may include precise geolocation data, your IP address, browsing habits, and search data. These data points are used for:
- Analytics
- Personalized advertising and content
- Advertising and content measurement
- Audience research
- Development of services
If you prefer not to allow the use of cookies and personal data for these purposes, you can click ‘Reject all.’ Alternatively, selecting ‘Manage privacy settings’ lets you customize your preferences according to your comfort level.
Changing or Withdrawing Consent
You retain full control over your data choices. You can withdraw your consent or alter your cookie settings at any time by clicking on the ‘Privacy & Cookie Settings’ or ‘Privacy Dashboard’ links available on our sites and apps.
For those interested in learning more about how their data is handled, Yahoo provides detailed information in both its Privacy Policy and Cookie Policy.
Yahoo is committed to transparency and user privacy. By using cookies responsibly and offering clear options for managing your choices, we strive to create a trusted environment across the entire Yahoo family of brands.